Save the date, ENGENEs! K-pop boy group ENHYPEN is set to make their highly-anticipated comeback on November 17 with the release of Orange Blood.
On Monday, October 16, agency BELIFT LAB confirmed that the septet is gearing up for their new extended play. This will serve as ENHYPEN’s return in just five months.
In line with the announcement, HYBE LABELS also posted a 25-second logo trailer for Orange Blood. To note, HYBE acquired the full rights of BELIFT LAB in August.
As for the logo trailer, it opens with a scene of a solar eclipse. Then, the phrase “You and I are connected through blood” flashed on the screen. Next, a montage of scenic videos appeared before the “Orange Blood” logo appeared.
Additionally, ENHYPEN has also released the promotional schedule for Bad Blood. According to the calendar, the group will release a mood film on top of the usual concept trailers, photos, previews, and track list. Moreover, there will also be an activity called “Orange Blood EN-Connect” night set for November 18. Although details about it weren’t provided.
#ENHYPEN ORANGE BLOOD Promotion Calendar#엔하이픈 #ORANGEBLOOD pic.twitter.com/kulGQlDXPp
— BELIFT LAB (@BELIFTLAB) October 16, 2023
As of writing, additional details about Orange Blood, such as the number of songs and its title track, have yet to be announced.
Notably, Orange Blood will serve as a follow-up to the group’s EP Dark Blood. Released in May, the album carried the hit song “Bite Me” for its title track.
Furthermore, Dark Blood set several personal records for the group. For instance, it’s the first album of the group to sell 1.1 million copies on the first day of its release. On top of that, it also recorded 1.32 million copies for its first tracking week.
2023 highlights for ENHYPEN aside from ‘Orange Blood’
On top of their achievements with their music releases, 2023 is also shaping to be an impressive year for ENHYPEN on other aspects about their career. And what makes these milestones more memorable is that the group achieved them in less than three years into their debut.
One of which is their recent 10th gold disk certification in Japan. According to the Japan Record Association, the group’s third Japanese single, “結-YOU-,” was certified Double Platinum.
Moreover, ENHYPEN is also making waves in the fashion industry.
In June 2023, the “Drunk-Dazed” singers became brand ambassadors for the fashion luxury brand Prada. Then, the group also became ambassadors for the Seoul Fashion Week.
[기사] K-pop Group #ENHYPEN Coordinates in Prada Looks at Milan Fashion Weekhttps://t.co/MhsRZ6nITU
— BELIFT LAB (@BELIFTLAB) September 23, 2023
In line with being brand ambassadors for Prada, ENHYPEN also appeared at the Milan Fashion Week. There, the group reportedly generated a 7 million USD in Media Impact Value.
Lefty reports that #ENHYPEN is the Most Visible Influencer during the Womenswear SS24 Milan Fashion Week, generating a total of $11.1M in Earned Media Value (EMV) and 10.2% Engagement Rate for @Prada, with 8 posts.
The group generating $11.1M alone equates to almost a quarter of… pic.twitter.com/GMjYEoB8TU
— ENHYPEN UPDATES (@enhypenupdates) September 29, 2023
Currently, ENHYPEN is also embarking on their second world concert tour, FATE.
Featured image: ENHYPEN shares a behind-the-scene photo from a magazine shoot. Credit: Facebook/ENHYPEN