Filipino EXO-Ls have reason to celebrate as Baekhyun has been announced as the newest brand ambassador for BENCH Philippines, one of the country’s leading fashion companies.

Baekyun Revealed as New BENCH Philippines Ambassador

The exciting news was revealed through BENCH Philippines’ official social media channels, accompanied by a captivating video teaser of Baekhyun’s upcoming photoshoot.

Baekhyun’s collaboration with BENCH Philippines comes as a delightful surprise for fans, especially as it coincides with his highly anticipated return to the Philippines for the local leg of his “LONSDALEITE” concert tour. Scheduled to take place at the iconic Araneta Coliseum, the concert promises an unforgettable experience for fans eager to witness Baekhyun’s electrifying performances and captivating stage presence.

Joining the ranks of other esteemed Korean stars who have previously endorsed BENCH Philippines, including popular K-pop groups like ENHYPEN, ITZY, and Stray Kids, Baekhyun’s partnership with the renowned fashion brand further solidifies his influence and appeal not only in South Korea but also on the global stage.

Baekhyun’s journey in the world of K-pop began in 2012 when he debuted as a member of the legendary boy group EXO. With chart-topping hits such as “Ko Ko Bop” and “Love Shot,” EXO quickly rose to prominence, earning a dedicated fanbase worldwide. Baekhyun’s exceptional vocal prowess and charismatic stage presence contributed significantly to EXO’s success, establishing him as one of the industry’s most talented performers.

Baekhyun’s Bright Solo Career

In 2019, Baekhyun embarked on a new chapter in his career with the launch of his solo debut album “City Lights.” His solo endeavors garnered widespread acclaim, earning him numerous accolades, including the prestigious Best Male Artist prize at the Mnet Asian Music Awards (MAMA) consecutively from 2019 to 2021.

Baekhyun’s solo career showcased his versatility as an artist and further solidified his status as a prominent figure in the K-pop industry. He is currently set to reunite with EXO for the group’s 12th debut anniversary fan concert ‘2024 EXO FAN MEETING : ONE‘ at the prestigious Incheon Yeongjongdo Inspire Arena on April 14, 2024.

As Baekhyun continues to captivate audiences with his exceptional talent and charm, his collaboration with BENCH Philippines is poised to further elevate his presence in the Philippines and strengthen his connection with Filipino fans. With his infectious energy and unwavering dedication to his craft, Baekhyun’s partnership with BENCH Philippines heralds an exciting new chapter in his illustrious career, promising an array of captivating projects and engagements to come.