EXO’s Baekhyun is gearing up for his highly anticipated 4th mini album, and the excitement continues to build with the release of the “Hello, World” concept film.

Baekhyun Unveils ‘World Ver’ of ‘Hello World’ Concept Film

On August 24, Baekhyun dropped the “world” version of the ‘Hello World’ concept film. In the “world” version of the concept film, Baekhyun embraces the vibrant side of himself, set against the backdrop of nature. This colorful and lively portrayal stands in stark contrast to the darker, more introspective “hello” version that was previously revealed. The duality between the two versions highlights Baekhyun’s versatility as an artist, capturing both his bright and mysterious sides.

Baekhyun’s upcoming EP, “Hello, World,” also holds special significance as it marks his first album to be widely available in North America. This milestone is further celebrated with the launch of his USA Official Artist Store, fittingly named “BAEKHYUN STORE,” which opened on August 13th. The store offers fans an exclusive opportunity to pre-order and purchase the USA-exclusive versions of Baekhyun’s mini album. Additionally, the store features a mini-game with a surprise at the end, adding an extra layer of fun to the shopping experience.

The decision to release a U.S. exclusive album is a major step for Baekhyun as he expands his reach into the U.S. music scene as a solo artist. By making “Hello, World” available in North America, Baekhyun is not only catering to his American fanbase but also solidifying his presence on the global stage. Following the album’s release, fans can also anticipate more activities from Baekhyun in North America, including potential appearances in global media outlets.

‘Hello World’ is Baekhyun’s fourth solo EP and also his first since establishing INB100. It is set for release on September 6, 2024. Stay tuned for more exciting updates on this story.