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GCOVA: The Fried Chicken Brand Favored by BTS’ Jungkook

On August 30, a brief live session on TikTok featured none other than BTS Jungkook. Amidst his interactions, he expressed a sudden hunger and mentioned his intention to order food from a fried chicken brand named GCOVA. He promised to return after his chicken feast.

Originating in Jungkook’s hometown of Busan, this barbecue-style chicken restaurant rapidly gained popularity, leading to the opening of many branches. It primarily operates as a delivery service. But recognizing the challenges tourists might face with the Korean delivery system, GCOVA inaugurated a branch at Hongik University, a prime tourist destination in Seoul, with a dine-in space.

The brand provides two variations of chicken: bone-in and boneless. Customers have the liberty to select between spicy seasoned chicken or the simply salted variant. Their chicken pieces are grilled to perfection with a distinctive sauce. The spicy seasoned chicken stands out because it has much more kick than its counterparts. The rice cake that accompanies it is an added delight.

GCOVA isn’t just another chicken brand

For those who can’t handle spicy food, never fear: GCOVA has got you covered. It allows customers to choose from three spice levels: Less Spicy, Normal, or Very Spicy. Given the flavorful and unique seasoning GCOVA employs, many love to mix some rice with the sauce, creating a dish commonly and fondly referred to as “Chi-bob,” a delightful combination of chicken and rice.

@happychildyeji

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♬ Traveling On – Andy Gabrys

For those unfamiliar with the term “Chi-bob,” it’s a relatively new phrase compared to “Chi-maek.” While “Chi-maek” refers to enjoying chicken with beer, “Chi-bob” translates to eating chicken with spicy or soy sauce accompanied by rice. The term “Bob” denotes rice in Korean.

GCOVA isn’t just another chicken brand. It’s an experience, a culinary journey that resonates with both locals and celebrities like Jungkook. Whether you’re in Seoul or elsewhere, GCOVA promises a taste that’s hard to forget. – K-Pop News Writer

Featured Image: Jungkook talked about his fried chicken cravings in a short TikTok live broadcast. Source: Twitter/@BTSJKHEY.

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