(G)I-DLE has reached another significant milestone this week with their music video for “Allergy” surpassing 100 million views on YouTube. The achievement marks the group’s 10th music video to achieve this feat, following a string of successful releases including “LATATA,” “Oh my god,” “HANN,” “LION,” “TOMBOY,” “HWAA,” “Nxde,” “Queencard,” and “Super Lady,” which recently also hit the 100 million views mark. Originally released on May 10, 2023, “Allergy” took approximately one year, two months, and two days to reach this milestone.
This achievement underscores (G)I-DLE’s growing popularity and the dedicated support of their fanbase, known as Neverland. The group has consistently delivered captivating music and visually appealing music videos that resonate with global audiences. Their ability to consistently achieve 100 million views reflects their strong presence in the K-pop industry and their ability to connect with fans worldwide through their music and performances.
(G)I-DLE’s song “Allergy” delves into contemporary themes of self-esteem issues exacerbated by social media, offering a poignant narrative that resonates with listeners. The lyrics poignantly depict the pressures and pitfalls of portraying curated lives online, exploring how this can detrimentally impact one’s self-worth. Specifically addressing the struggles faced by teenage girls in today’s digital age, the song captures the pervasive nature of social comparison and its toll on mental well-being.
Moreover, “Allergy” intertwines references to other popular tracks like “Tomboy” and “Hype Boy”, underscoring its thematic depth in addressing societal norms and individual identity. The music video, inspired by teen movie aesthetics, enhances the song’s relatability and nostalgic appeal, further immersing viewers in its narrative.
Set to feature in (G)I-DLE’s forthcoming mini-album “I Feel”, was released on May 15, 2023, “Allergy” serves as a precursor to the album’s title track, “Queencard”. Produced by Soyeon, Minnie, and Yuqi, who contributed significantly to the album’s production, “I Feel” promises to showcase the group’s evolution and artistic prowess in addressing contemporary issues through their music.
