Earlier this month, BTS‘s Jungkook announced a collaboration with the Belgian chocolate brand Godiva. This collaboration coincides with the promotions of his debut album GOLDEN, which was released on November 3, 2023. The album has been received with enthusiasm by fans, media, and critics globally.
@faehoseok Stage by Godiva’s Limited Edition Collection. GODIVA GOLDEN COLLECTION ⭐️ 11/20 – 12/31 📍15, Dosan-daero 49-gil, Gangnam-gu, Seoul 서울 강남구 도산대로49길 15 1층 #godiva#jungkook#goldengodiva #고디바 #정국 #bts #seoul #dosan #jungkookliveonstage #winter
Chocolate-y goodness
For the past month, Jungkook has been doing various promotional activities. He appeared on talk shows, did interviews, and of course, performed songs from GOLDEN live. This collaboration with Godiva takes these activities a step further, aligning the album with a premium brand.
Jungkook‘s partnership with Godiva introduces a limited edition chocolate and dessert menu, designed just for ARMYs. It includes products like the Golden Choco Rexa, Golden Dark Chocolate Mousse Cake, and Golden Double Chocolate Soft Ice Cream. Moreover, customers who make a purchase at the Godiva Cafe or on the official website will get a special golden postcard.
The brand and the “Standing Next to You” hitmaker also came up with the GOLDEN Edition chocolate, which went on sale starting November 20. It’ll be available in all its chocolate-y goodness until December 31 at Stage by Godiva, a cafe in Dosan, Seoul.
@kc_uaenarmy Hotel Room unboxing of Golden with Godiva 20231120 #BTS #Jungkook #goldenbyjungkook
A ‘golden moment’ with Godiva
A brand official stated, “This collaboration was organized to communicate Godiva’s brand values through the ‘Golden Moment,’ inspired by Jungkook’s solo album GOLDEN.” They added, “Godiva will continuously strive to offer customers a ‘golden moment’ through top-quality chocolate.”
In simpler terms, it’s as if Jungkook is suggesting that if GOLDEN were a food product whose taste one could savor, it would be the premium chocolate brand Godiva. Fans noted that Jungkook had hinted at this collaboration in a Weverse live broadcast. During that broadcast, he compared a box of chocolates to the packaging of his album.
ARMYs are in awe of the golden maknae’s business-savvy mind and generous heart in curating amazing presents for fans. – K-Pop News Writer
Featured Image: Don’t these look delicious? If you’re in Seoul, try them while supplies last! Source: X/@HYBE_MERCH.