IU, the acclaimed South Korean artist, is building anticipation for her highly awaited sixth mini album. Her latest tease on January 30 at 12 a.m. KST is ‘The Winning’ mood film which offers a sneak peek into the artistic direction and atmosphere of the upcoming album.

IU Unveils ‘The Winning’ Mood Film Ahead of Album Release

Scheduled for release on February 20 at 6 p.m. KST, “The Winning” has already set records and created waves ahead of its official debut.

IU’s pre-release single, “Love Wins All,” released on January 24 at 6 p.m. KST, has made history by claiming the No. 1 spot on various domestic real-time music charts, including a remarkable debut at No. 1 on Melon’s Top 100. IU becomes the first female artist to achieve such a debut on Melon’s prestigious chart.

The success of “Love Wins All” extends beyond domestic charts, with the single reaching No. 1 on iTunes Top Songs charts in more than 23 regions worldwide. Countries such as Bahrain, Brunei, Cambodia, Cape Verde, the Czech Republic, Finland, Honduras, Hong Kong, Indonesia, Kazakhstan, and others have witnessed IU’s global influence. Her ability to connect with diverse audiences on an international scale solidifies her status as a musical icon with universal appeal.

IU’s return with “Love Wins All” marks her first release in two years since “Pieces” in late 2021. With a history of well-received releases, IU’s latest project has generated high expectations among fans and the music industry. The immediate success of the song on global charts underscores IU’s dominance in the music world, and fans eagerly await the full release of her upcoming album “The Winning.”

As IU continues to captivate audiences with her unique style and musical prowess, “The Winning” promises to be a significant milestone in her illustrious career. The mood film offers a glimpse into the artistic journey IU is set to embark on, leaving fans eager for the immersive experience that awaits with the full album release.