Rei has recently been announced as the new face of a casual fashion brand, adding another achievement to her growing list of accomplishments. The IVE member has been confirmed as Opening Project’s first muse, a role that highlights her rising influence in the fashion industry.

IVE Member Rei Revealed as Opening Project’s First Muse

In the latest photoshoot for the brand, Rei effortlessly displays a range of poses while showcasing the brand’s 24FW collection. This collection, which is characterized by a sporty mood and utility details, is elevated by Rei’s distinctive hip sensibility. The result is a series of dynamic and eye-catching shots that perfectly capture the essence of the collection.

“‘Open up your P’ is a collection that invites you to embrace Rei‘s endearing charm and unique character. Through a range of items designed for everyday wear, this collection encourages you to express yourself freely and joyfully. Experience the perfect blend of individuality and trendiness at Opening Project,” the brand wrote in the caption of their Instagram post.

One of the standout aspects of the photoshoot is Rei’s hairstyle, where she flaunts “Pucca buns,” a playful look with her hair tied up in two buns. She further enhances this playful style by pairing a basic sweatshirt with a lace skirt, blending casual and chic elements seamlessly. Additionally, Rei exudes confidence in casual items like hoodies and striped collar t-shirts, demonstrating her versatility and unique sense of style.

On set, Rei was praised for her cheerful and positive energy, which brightened the atmosphere and contributed to the vibrant spirit of the shoot.

Meanwhile, Rei’s group, IVE, is gearing up for the release of their new Japanese mini-album ‘ALIVE’ on August 28th. They will also be concluding their first world tour “IVE THE 1ST WORLD TOUR ‘SHOW WHAT I HAVE'” with highly anticipated encore performances at the Tokyo Dome on September 4th and 5th.