Jay Park has launched a special pop-up store to celebrate the release of his 6th full-length album. The store, named after the LP ‘The One You Wanted’, has been opened in Seoul.
Jay Park Launches ‘The One You Wanted’ Pop-Up Store
Running from October 9 to 13, the pop-up event is being held at VACANT Seongsu in Seoul’s Seongdong District, offering fans a unique opportunity to explore different aspects of Jay Park’s persona through interactive experiences and exhibitions. The store serves as both a promotional and fan engagement space, providing visitors with an unforgettable experience.
The pop-up is divided into two distinct concepts. The first, a refined “Jay Park” version, centers on the album jacket concept, showcasing a polished and sleek side of the artist. The second is a more casual “Jay Bum” version, focusing on his everyday life, giving fans a glimpse of his relaxed and natural persona. This dual approach allows fans to connect with the multifaceted nature of Jay Park as both a performer and a person, making the experience particularly special.
In addition to the exhibitions, the pop-up store offers a variety of exclusive merchandise that captures Jay Park’s signature style. Items on sale include hoodies, T-shirts, caps, and coin wallets. A highlight of the event is the collaboration with popular American streetwear brand Vandy the Pink, which has garnered significant attention from fans and fashion enthusiasts alike. Collectible items like film cameras, calendar posters, and knit blankets are also available, adding an extra layer of appeal to the pop-up store’s offerings.
Jay Park’s album ‘The One You Wanted’, released on October 8, marks his first full-length album in over five years, following ‘The Road Less Traveled’ in 2019. The new release is also already being praised as his most quintessential R&B work, with fans and critics alike admiring its reflection of his distinct musical style. The pop-up store, open to all on a first-come, first-served basis, adds a physical and interactive dimension to the album’s release, making it a must-visit for his supporters.