Lancôme China recently announced a collaboration with Jessica Jung, unveiling a new campaign that showcases the Teint Idole Ultra Wear Foundation. On August 20, the luxury cosmetic brand shared a glimpse of this campaign on their official Weibo account. 

The advertisement captures a day in the author, singer, and style icon’s fabulous life, emphasizing the foundation’s durability. From grabbing a coffee to shopping, the foundation remains impeccable, highlighting its promise of an all-day wear without the need for touch-ups.

Moreover, the campaign doesn’t just focus on Jessica. It also features Japanese–American singer Caelan Moriarty, who gained fame in China after his stint on Produce Camp 2021. This strategic inclusion further amplifies the campaign’s appeal to a broader audience.

All about the new Lancôme foundation

Delving deeper into the product, the Teint Idole Ultra Wear Foundation is not just about longevity. It promises a natural matte finish with buildable full coverage. Designed to combat the challenges of sweat, humidity, and even water, this foundation ensures a transfer-resistant wear that lasts 24 hours. It takes care of one’s skin too. Dermatologically tested, it’s free from fragrance and mineral oils. It’s also non-comedogenic and suitable for all skin types, including the sensitive ones.

NEW TEINT IDOLE ULTRA WEAR FOUNDATION | LANCÔME

But what truly sets this foundation apart are its enriched ingredients. It boasts a formula enhanced with hyaluronic acid, prebiotics, Moringa seed extract, and Vitamin E. Also, this particular Lancôme foundation offers a diverse shade range. With the inclusion of Chromium Oxide Green pigments, it provides true olive shades, while the Ultra Marine Blue pigments ensure rich deep shades without gray undertones. Lancôme encourages users to find their perfect match using the E-Shade Finder or by consulting a virtual beauty advisor.

Jessica’s continuous expansion in China

Jessica‘s new collaboration with Lancôme isn’t her only venture in China. Her fashion brand, BLANC & ECLARE, is witnessing expansion in the region. This year alone, new stores have opened in Beijing, Changchun, Chongqing, and Hebei. Apart from her business endeavors, Jessica remains active in the music industry, performing at events like the Diva’s Night concert and appearing on popular Chinese variety shows.

China’s fashion market has surged, especially during the pandemic. While global spending on fashion witnessed a decline, China’s expenditure actually rose. Major conglomerates are making significant inroads into the Chinese market. Jessica’s continuous expansion in China aligns with this trend, and that bodes well for her brand and collaborations in the region. – K-Pop News Writer

Featured Image: Steal Jessica’s look with this Lancôme product! Source: Twitter/@hyori_sunie.