BLACKPINK’s Jisoo is the new face of self-portrait, a London-based fashion brand known for its contemporary and elegant designs. The brand announced its partnership with the K-pop star earlier this month by unveiling a new campaign, which generated 2.7 million USD in media value within 48 hours of the announcement. In the photos shot by photographer Yoon Jiyong, Jisoo wears pieces from self-portrait’s Spring/Summer 2024 collection. 

The photos are, in a word, dazzling. One of them features Jisoo in a glittery pink halter dress with black trim and a flower detail. Her makeup—glossy lips and a touch of eyeshadow—matches her dress. In another photo, Jisoo slipped into an orange and pink rhinestone ruched minidress. Her straight, long, dark hair is blown back, making her look every inch a pop star.


JISOO Introducing the latest face of self-portrait. #240306 #selfportraitwithJisoo #jisoo #jisooblackpink #blackpink #blackpinkjisoo #jisoo_sooyaa

♬ original sound – MrSelfPortrait

This partnership with self-portrait marks a series of firsts for the BLACKPINK member. She represents Alo and Dior, but this is her first contemporary fashion campaign. By definition, a contemporary fashion campaign refers to a marketing initiative that promotes modern fashion brands, focusing on current trends and styles. It differentiates from traditional luxury or specialized sectors, emphasizing fashion that’s accessible and appeals to current consumer preferences.

Alo and Dior represent different sectors within fashion: Alo does premium activewear, and Dior focuses on luxury fashion. They aren’t typically categorized under contemporary fashion, which often refers to modern, trend-forward labels that bridge the gap between high-end luxury and everyday wear, like self-portrait. This distinction highlights the varied nature of Jisoo’s endorsements across different fashion tiers.


self-portrait with Jisoo, Chance Street E1, London #selfportraitwithJisoo #jisoo #jisooblackpink #blackpink #blackpinkjisoo

♬ Dance You Outta My Head – Cat Janice

A deeper connection between Jisoo and the brand

Jisoo’s work with self-portrait also marks her first collaboration since launching her own company, Blissoo. Furthermore, Jisoo is the first musician to become a face for self-portrait, joining the ranks of models like Bella Hadid, Emily Ratajkowski, Gigi Hadid, and Irina Shayk, who have previously worked with the brand.

Han Chong, the founder and creative director of self-portrait, explained what led to this partnership with Jisoo, “Music has always played an important part in my life; it has been a universal language that has been a companion to me since I was very young, bonding me to communities from all around the world. Musicians quickly became a great source of inspiration for me as a designer—through their costumes, their chameleonic evolutions, and mesmerizing performances. I’ve therefore always wanted to work with an artist who could transmit the values we hold at self-portrait and who represents the women we connect with globally.”


self-portrait with Jisoo, London Underground. #selfportraitwithJisoo #jisoo #jisooblackpink #blackpink #blackpinkjisoo

♬ Hurts Me (Alone At Prom) – Tory Lanez

Jisoo’s relationship with self-portrait isn’t new. She has been spotted wearing the brand’s designs on several occasions. However, this formal partnership signifies a deeper connection between the star and the brand. Chong sees the campaign with Jisoo as a natural and official next step in their relationship, describing her as an inspiring role model and a great source of inspiration.

“This is just the beginning,” he says excitedly. – K-Pop News Writer

Featured Image: Jisoo killed it, didn’t she? Source: X/@hypebae.