DSP Media’s co-ed K-pop group KARD is making waves with their provocative and sexy choreography for the song “CAKE.” Known for incorporating mature themes into their work, KARD has once again pushed the boundaries of what is considered acceptable in the K-pop industry.

Earlier this year, KARD stirred controversy with their latest mini album, “ICKY,” and its title track of the same name. The song’s lyrics, packed with suggestive phrases, sparked reactions from critics and fans alike. BM’s verse, in particular, had everyone doing a double-take. BM himself had fun with netizens’ reactions, tweeting that “ICKY” was milder than the other songs on the album, including “CAKE.” 

He’s right. Based on the title, one might think it’s about dessert, but it’s not. Like “ICKY,” its lyrics are packed with sexual innuendos, and BM told fans the choreography would be “freaky.” Sure enough, when the group did “CAKE” on their 2023 PLAYGROUND World Tour, the performance raised eyebrows. Some were taken aback by the song’s suggestive choreography since KARD is a co-ed group.

Usually, not many people would bat an eyelash at provocative dance moves like humping. Especially not in this day and age. But the fact that a co-ed group performed such moves added an extra layer of shock. Some fans who were going to watch the concert with their parents are reconsidering their decision, given the explicit nature of the performances.

Despite the controversy, KARD continues to captivate huge crowds on tour. Besides, their longtime listeners know none of this is that shocking. For one thing, BM’s solo work, which includes songs like “Bad Intentions,” makes “ICKY” sound downright wholesome. Not only that, but he was featured on “Put It On Ya” by Jessi alongside Korean rapper Nafla, and that song is also quite explicit.

The ladies of KARD aren’t shy when it comes to lyrics, either. On their new album, they have a song together called “Fxxk You,” which is not about hating someone.

(Featured Image: The members of KARD took time out for a selfie during a recent video call event. Source: Twitter/KARD’s official Twitter account)