Eider, a prominent French outdoor clothing brand, has made headlines by announcing Kim Soo Hyun as its newest endorsement model. This decision marks a significant transition for the brand, which has a rich history of collaborating with top-tier South Korean celebrities.

Previously, the actor Park Bo Gum held the esteemed position. He represented Eider from 2017 to 2020 then made a comeback from 2022 to 2023. Now, with Kim Soo Hyun taking the reins, fans are eagerly anticipating the fresh and dynamic campaigns that will emerge.

Interestingly, Eider has a unique approach to its endorsements. The brand is popular among Koreans for its penchant for “visual couple” endorsement models. This strategy involves pairing a male and female celebrity, creating a captivating synergy that resonates with audiences. Notable pairings have included Lee Min Ho with Girls’ Generation‘s YoonA, Park Bo Gum with Red Velvet‘s Irene, and Kim Woo Bin with Han So Hee. These collaborations not only elevated the brand’s image, but also created memorable moments in the world of advertising.

As Kim Soo Hyun steps into this new role, there’s a buzz of excitement regarding potential female counterparts for the upcoming campaigns. Given the brand’s history, the possibilities are endless, and fans are eagerly speculating on social media.

Eider’s decision to bring Kim Soo Hyun on board is a testament to the actor’s immense popularity and influence. With his charisma and the brand’s innovative strategies, the future looks promising for Eider and its loyal customers. Transitioning from one powerhouse ambassador to another, Eider continues to solidify its position in the market, and we can’t wait to see what’s next. – K-Pop News Writer

Featured Image: Doesn’t he look good wearing Eider? Source: Twitter/@dailysoohyun.