MSD Korea, represented by their CEO Kim Albert, announced on August 17 that they’re partnering with the world-famous K-pop group SEVENTEEN to emphasize the importance of HPV prevention. The partnership aims to leverage the 13-member group’s vast global reach to spread the message of HPV prevention worldwide.

The campaign, which was first unveiled on August 14th, will be accessible through various channels, including Instagram, TV, YouTube, and other digital platforms. It will also be on outdoor mediums. This strategic move ensures that the message reaches as many people as possible, emphasizing the significance of early prevention.

The slogan “Change the Future, Change the World” gives the campaign a powerful message: while we can’t predict the future, we can shape it positively by preventing HPV. The campaign will have four videos, and each will deliver the message of prevention in a unique way. 

SEVENTEEN has three units: the hip-hop team, vocal team, and performance team. Each unit is set to contribute its distinct style to the campaign. Furthermore, SEVENTEEN introduced a signature pose for the campaign, combining the ‘V’ from “prevent” and the ‘W’ from “we.” It reinforces the campaign’s message of, “Let’s create a healthier future together through correct information and prevention against HPV.”

MSD Korea execs speak

SEVENTEEN expressed their gratitude for this collaboration, stating, “We consider it a valuable opportunity to serve as global ambassadors for a campaign aimed at improving public health through HPV prevention.”

Jo Jaeyong, the executive of MSD Korea’s vaccine division, talked about the true urgency of the situation. He mentioned that every minute, one person in the world is diagnosed with an HPV-related disease.

Given that 70% of adults will get an HPV infection at least once, men and women should be informed and proactive. He hopes this campaign will make people see the importance of preventing diseases caused by HPV.

In conclusion, the collaboration between MSD Korea and SEVENTEEN is not just a campaign; it’s a movement. One that aims to change the future by educating and encouraging people to take action against HPV. 

With the power of music and SEVENTEEN’s influence, this campaign is poised to make a significant impact on public health. – K-Pop News Writer

Featured Image: SVT’s Mingyu doing the campaign’s signature pose. Source: Twitter/@svtcontents.