NewJeans fans stand in front of HYBE headquarters over alleged information leaks and media manipulation

NewJeans fans took action by sending protest trucks to HYBE’s headquarters, voicing their concerns over recent allegations against the company. Fans, who call themselves “Bunnies,” organized the protest after hearing that HYBE had allegedly leaked confidential information about NewJeans to Dispatch and other media outlets.

The protest trucks stationed in front of HYBE’s building displayed strong messages condemning the company’s actions. Fans accused HYBE of intentionally leaking sensitive information and manipulating media coverage to their advantage. One truck displayed the message, “Leaking information to YouTube channels and reverse viral marketing to yellow journalism, illegal personal information leaks by HYBE—above the law and human rights?”

Another message directly addressed HYBE’s leadership, including Bang Si Hyuk and Park Ji Won, demanding that they take responsibility and issue an apology. The fans’ protest underscored their support for NewJeans and ADOR while calling on HYBE to stop what they see as illegal and unethical practices.

This protest demonstrates the Bunnies’ commitment to protecting NewJeans and holding HYBE accountable for actions that they believe could harm the group. Fans are determined to ensure that their voices are heard and that HYBE ceases any actions that could negatively impact NewJeans.

The dispute between HYBE and ADOR, the label responsible for managing NewJeans, has intensified as fans grow increasingly concerned about the handling of the group’s information. Tensions escalated when allegations surfaced that HYBE, the parent company of ADOR, had leaked confidential details about NewJeans to media outlets like Dispatch.

Fans believe that this breach of trust undermines the group’s integrity and puts their privacy at risk. The conflict highlights the challenges within the management structure, where decisions by HYBE may not always align with ADOR’s interests, leading to growing dissatisfaction among the fanbase.