RIIZE just won their first award as a rookie group and it’s a fitting one for the new idols. After all, it has been 15 years since an SM Entertainment act clinched the New Artist of the Year award at the prestigious Melon Music Awards.

RIIZE Achieves Record-Breaking Win for New Artist of the Year at 2023 Melon Music Awards

In a historic moment at the 2023 Melon Music Awards, SM Entertainment’s rookie boy group RIIZE, along with the project group ZEROBASEONE, secured the prestigious New Artist of the Year award. The achievement marked a significant record, as RIIZE became the third group under SM Entertainment to clinch the title, following in the footsteps of K-Pop trailblazers SHINee and Super Junior.

Notably, SHINee, another iconic group from SM Entertainment, had previously won the New Artist of the Year award at the Melon Music Awards in 2008. This marked the second time that an SM Entertainment group had received this honor, with Super Junior securing the title in 2006.

The win not only celebrated RIIZE’s remarkable debut but also served as a touching moment of continuity within the SM Entertainment family. SHINee, present at the awards show, witnessed RIIZE’s victory, creating a symbolic passing of the torch from one generation to the next. The camaraderie between the senior and junior artists added an emotional layer to the achievement, emphasizing the legacy and influence of SM Entertainment in shaping the K-Pop landscape.

RIIZE’s win not only signifies their impactful debut but also underscores SM Entertainment’s continued success in nurturing and introducing talented artists to the K-Pop scene. As the group takes its place among the distinguished New Artist of the Year recipients, the future looks promising for RIIZE as they contribute to the rich tapestry of SM Entertainment’s musical legacy.

RIIZE debuted in September 2023 with the single album ‘Get a Guitar’ and is currently promoting their new single “Talk Saxy”.