The Japanese music scene is unique in the sense that greatest hits albums are a dime a dozen. This trend isn’t commonly seen in other countries, but it extends even to K-pop acts. SEVENTEEN’s new track “Ima – Even If The World Ends Tomorrow” is a prime example of that. Extracted from the group’s first greatest hits album, this track marks a significant milestone in their illustrious career. Interestingly, while the track was produced by their usual crew—Bumzu, Woozi, and Hwang Hyun, it sounds like it could’ve come from a J-pop artist. 

SEVENTEEN (Ima -Even if the world ends tomorrow-) Official MV

About SEVENTEEN’s new Japanese track

“Ima – Even If The World Ends Tomorrow” incorporates elements of Japan’s vibrant rock scene, with its emphasis on guitars and instrumental sections. Its fast tempo, guitar solo, and melodic flow are reminiscent of anime opening songs. But what makes this track remarkable is its breezy, almost spontaneous vibe. That makes it unlike any other song in SEVENTEEN’s catalog, even their previous Japanese-language releases.

Meanwhile, AKB48, a household name in the J-pop industry, is characterized by its unique sound. It has been described as being built on catchy melodies and harmonious vocals. Their songs are usually about friendship, positivity, and youth. Their stage presence is enhanced by energetic choreography that appeals to a wide demographic. Like SEVENTEEN, their discography spans genres, from ballads to pop-rock. 

Drawing a parallel between the two groups and their respective sonic palettes, both AKB48 and the Pledis Entertainment boy group prioritize catchiness and positivity in their work. Furthermore, both use their large roster to their advantage. Many of AKB48’s songs are aligned with Japan’s rich rock music legacy, and “Ima – Even If The World Ends Tomorrow” is in that vein too.

It’s very J-pop

Its J-pop influence is palpable—and that hasn’t escaped the keen ears of AKB48 devotees. When it was performed on Japanese music show CDTV for the first time, they took to social media to say it echoes the AKB48 sound. One fan even called SEVENTEEN an all-male version of AKB48.

Some drew parallels to the group’s classics, while others said it’s reminiscent of their 61st single, “Doushitemo Kimi ga Sukida.” Notably, the center of that song was Honda Hitomi, a Japanese idol who was in the K-pop girl group IZ*ONE from 2018 to 2021.

Some also suggested that SEVENTEEN’s new Japanese-language hit sounds like music from groups handled by Johnny & Associates, a prestigious entertainment agency in Japan. It specializes in boy groups like Hey! Say! JUMP, Naniwa Danshi, Snow Man, Six Tones, Travis Japan, and more.

Both the AKB48 sound and SEVENTEEN‘s “Ima – Even If The World Ends Tomorrow” perfectly capture the lively, optimistic spirit of J-pop. That means it has the potential to do really well in the Japanese music charts. After all, it has all the elements J-pop lovers want to hear in the music they listen to. – K-Pop News Writer

Featured Image: SEVENTEEN posed for a groufie after performing on CDTV, a top Japanese music show. Source: Twitter/@pledis_17jp.