SEVENTEEN member Joshua has been tapped as the latest ambassador of cosmetic brand Givenchy Beauty.
On Friday, December 1, Givenchy Beauty introduced the K-pop idol as the newest addition to their growing roster. Based on the photos and website, Joshua’s inaugural campaign will center around the theme of “Prism Libre” and “Prism Libre Skin Care Ring Corrector.”
ジバンシイ ビューティーは2023年12月1日、ジバンシイ ビューティー アンバサダーに、SEVENTEENの #JOSHUA を迎えました！https://t.co/5eIMUKSgYT#givenchybeauty #GivenchyBeautyAmbassador@ellejapan
Photographer : ARANG O pic.twitter.com/Bdi9S37st4— GIVENCHY BEAUTY JP (@GivenchyBeautyJ) December 1, 2023
Notably, this isn’t the first time that Joshua has worked with Givenchy Beauty. To recall, he and fellow SEVENTEEN member Jun have previously appeared in a video for the brand. In the clip, they posed with the lipstick and perfume products from the Prism Libre collection.
Now that he’s officially an ambassador for Givenchy Beauty, he’ll be joining the likes of Hyungwon from MONSTA X and Nayeon from TWICE.
For Joshua, aligning with Givenchy Beauty felt like a natural fit, as he has long admired the brand. In his statement posted on the site, the SEVENTEEN member expressed his happiness in the new partnership.
“I am very happy and honored to have been chosen as an ambassador for Givenchy Beauty, a brand that I have always loved. And at the same time, I am excited about my future endeavors. I feel that this is a unique yet witty side to it. I am very much looking forward to expressing myself together with such a brand,” he said.
💎 #JOSHUA の魅力を引き出す #プリズムリーブル シリーズ💎
光の魔法で #プリズムスキン を手に入れて。https://t.co/5eIMUKSOOr#givenchybeauty #GivenchyBeautyAmbassador pic.twitter.com/IyZhRdz2UG— GIVENCHY BEAUTY JP (@GivenchyBeautyJ) December 2, 2023
Meanwhile, Givenchy Beauty is also delighted with having the SEVENTEEN member onboard. According to the brand, the idol’s diverse charms resonated with their image.
“We believe that Joshua, a talented and creative artist, is the perfect personality to serve as Givenchy’s beauty ambassador and to represent the charm of Prism Libre,” the brand said.
Eventful 2023 for Joshua
Being the new brand ambassador of Givenchy Beauty is the latest addition to a jam-packed year for Joshua. In February, he also modeled for NBA Korea’s 23SS collection. In September, he attended the Paris Fashion Week for the brand Marni.
Additionally, he also participated in the variety show Bro and Marble and featured in SEVENTEEN’s remix collaboration with New Kids on The Block.
All of these on top of SEVENTEEN’s activities – releasing million-seller albums FML and SEVENTEENTH HEAVEN.
Featured image: SEVENTEEN’s Joshua poses with a product from Givenchy Beauty.’ Credit: Twitter/Givenchy Beauty