In a pleasantly surprising twist, the K-pop scene and the pageant world have come together. It’s all because of one Park Seyeon—better known by her stage name, Seyeon. Not only is she a fourth-gen idol, but she’s also a contender for the Miss Universe Korea 2023 title.

Seyeon‘s rise to fame began as the youngest member, or maknae, of the K-pop group PURPLEBECK. Signed to Majesty Entertainment, this group burst onto the scene in 2019 with their single album Crystal Ball. Later that year, they made a comeback with “Dream Line.”

PURPLEBECK, Crystal Ball, SeYeon Focus [THE SHOW 190709]

PurpleBeck, Dream Line [THE SHOW 191022]

Transitioning from her school days at Hanlim Multi Arts School to the dynamic stages of K-pop was no small feat. After finishing high school in February 2020, Seyeon participated in her group’s first mini-album. It was titled Starry Night and was bannered by the title track “VALENTi.” 

MVㅣPurpleBeck (퍼플백) – VALENTiㅣStarry Night

With every new release from PURPLEBECK, Seyeon consistently showcased her prowess as a singer and rapper.

However, the surprises didn’t stop there. Seyeon‘s venture into pageantry piqued the interest and excitement of many. She’s not content with simply being an idol; she’s on a mission to display the many facets of her personality and talent.

Seyeon hopes to make an impact

Known for her endearing qualities, such as her passion for cooking and her fondness for the colors black, purple, and white, Seyeon embodies beauty with depth. Her love for summer, arguably the most lively season, mirrors her vibrant and bubbly nature, making her a fitting representative for the Miss Universe Korea title.

The pageant she’s competing in is called Miss Queen Korea, and it’s responsible for selecting South Korea’s representatives for the Miss Universe and Miss World pageants. Should Seyeon win it all this year, she’ll head to San Salvador, El Salvador in November for the chance to succeed R’Bonney Gabriel of the U.S. as the new Miss Universe. 

과거는 아이돌, 현재는 미스 유니버스 코리아를 꿈꾸는 저의 행보를 기대해 주세요🙏

As of August 6, 39 contestants have been confirmed, including the Netherlands’ Rikkie Kollé. Kollé is the second transwoman to compete for the Miss Universe crown, following Spain’s Angela Ponce in 2018. Like South Korea, the other participating countries are still selecting their representatives. Seyeon is currently in seventh place. But her journey in the competition is far from over. She’s set her sights on the finals and she’s doing her best to make a significant impact. 

Fans and pageant enthusiasts alike can show their support by voting for Seyeon on the OHMYSTAR app. As she continues to break barriers, Seyeon exemplifies the evolving landscape of K-pop, where idols aren’t just limited to making music. Some are branching out, challenging norms, and setting new benchmarks. – K-Pop News Writer

Featured Image: Seyeon’s profile is filled with striking photos like this one. Source: OHMYSTAR.