Shinhwa‘s Minwoo, aka Lee Min Woo, is set to embark on a new journey as he takes on the role of a girl group producer at his new label, LEAN Branding. Known for his remarkable solo career and his participation in the legendary 1st-generation K-Pop boy group Shinhwa, Minwoo is ready to make his mark in the K-Pop industry once again, this time by creating a global K-Pop girl group.
To kickstart this exciting venture, the LEAN Branding Audition Tour will begin on July 22 in Daegu, South Korea. The tour will visit various cities over the next several weeks, including Bucheon, Busan, Changwon, Daejeon, Gangneung, Sungnam, and more. Regardless of nationality, all females from 12 to 17 years old are eligible to audition. Those who make the cut will debut under Minwoo’s guidance.
2023 LEANBRANDING TOUR AUDITION
지원자 여러분의 많은 관심과 참여부탁드리며
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— LeanBranding (@official_leanb) July 7, 2023
Minwoo‘s extensive experience and success as a member of Shinhwa and a soloist make him a highly capable mentor and producer for aspiring idols. Minwoo’s first solo album Un-Touch-Able exceeded industry expectations by selling more than 100,000 copies, establishing him as a prominent figure in the Korean music scene. As a girl group producer, he hopes to use his experience, skills, and passion to develop the next generation of K-Pop stars.
LEAN Branding, the label Minwoo joined earlier this year, has a diverse roster. Aside from Minwoo himself, the label handles actors Lee Se-eun and Ryu Hwa-Yeong, broadcasters Kim Bin-Woo, Lee Ha-Jun, and Seo Hyun-Jin, and singer Hwang Woo-Rim.
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As Minwoo celebrates the 20th anniversary of his solo debut this year, fans and industry insiders eagerly anticipate his new endeavors under LEAN Branding. With his dedication to K-pop and proven track record, Minwoo can produce a global girl group that will surely captivate fans worldwide. The LEAN Branding Audition Tour is an excellent opportunity for young talents to showcase their skills and join the ranks of K-Pop’s next big thing.
Stay tuned for updates on the audition tour and the exciting journey of Minwoo and LEAN Branding as they shape the future of K-Pop girl groups.
(Featured Image: Minwoo performing at one of the first stops on his 20th anniversary tour. Source: Instagram/Minwoo’s personal Instagram account)