Fashion luxury brand Louis Vuitton has tapped Felix of K-pop boy group Stray Kids as their newest house ambassador.
On Tuesday, August 22, the brand made the announcement by sharing a series of photos of Felix wearing pieces from their collection.
Additionally, Louis Vuitton also didn’t shy away from showering Felix with compliments, describing him as a “multi-talented artist” who is “internationally revered for his stellar stage presence.”
Louis Vuitton welcomes Felix as a new House Ambassador, merging the Maison’s signature codes with his unique creative energy.#Felix #StrayKids #LouisVuitton
Photo Credits: @ELLE_KOREA pic.twitter.com/WxwuxpmQLb
— Louis Vuitton (@LouisVuitton) August 22, 2023
According to Nicolas Ghesquière, artistic director of the women’s collection at Louis Vuitton, they’re really excited to welcome Felix in the brand.
“I love his energy, his unique personality and his audacious sense of style,” Ghesquière said of the rapper.
Captivating global audiences with his versatile talent, Felix brings a distinctive artistry to the 2023 MTV VMA nominated band, in the running for best K-Pop group.#Felix #StrayKids #LouisVuitton
Photo Credits: @ELLE_KOREA pic.twitter.com/08DRuDTFFJ
— Louis Vuitton (@LouisVuitton) August 22, 2023
Following the announcement, Felix also expressed his gratitude to fans who congratulated him. “To be honest, this good news, as soon as I heard it, I was so happy,” he wrote.
felix sent a message of thanks on bubble about the louis vuitton ambassadorship🩵 pic.twitter.com/vnwLirhHFD
— amy 樂✰ (@amywolfchan) August 22, 2023
Felix as the ‘Louis Vuitton Boy’
While the announcement of Felix’s ambassadorship was only made today, the idol has previously attended an event by the brand.
In May, the Stray Kids member was chosen to be one of the attendees at the Louis Vuitton Cruise Show 2024 in Italy.
Felix is part of the 800 super VIP guests at today's #LVCruise24, invited by Nicolas Ghesquière himself, the designer of the prestigious brand Louis Vuitton, he is one of the top attendees for today's fashion show; some names circulating are Opra, Shakira, Madonna, Emma Stones,… pic.twitter.com/THvifzSWzD
— Felix 필릭스 Central (@FLXCentral) May 24, 2023
Meanwhile, in July, Felix went viral for wearing Louis Vuitton pieces during the Lollapalooza Paris show. His styling prompted fans to speculate that he’ll soon be joining the brand.
Felix is called a “Louis Vuitton Boy” by Korean media in recent news articles about Lollapalooza. pic.twitter.com/iSEryc9SGJ
— Viral Takes (@viraltakes) July 25, 2023
With this, Felix has become the eight celebrity from South Korea to join Louis Vuitton’s roster.
Other K-pop idols who have been signed under Louis Vuitton includes BTS’ j-hope, Jackson Wang, and NewJeans’ Hyein. Previously, the whole group of BTS were signed as a collective ambassador for the fashion house.
Interestingly, Louis Vuitton isn’t the only fashion house that has tapped K-pop idols to be their global ambassadors. The list includes BTS’ V for Cartier, SEVENTEEN’s Vernon for Kenzo, and TWICE’s Dahyun for Michael Kors. (G)I-DLE’s Miyeon and STRAY KIDS’ Hyunjin are also ambassadors for Jimmy Choo and Versace, respectively.
Featured image: Felix poses for Elle Korea while wearing Louis Vuitton pieces. Credit: Twitter/Louis Vuitton