Tag: 2024 Paris Olympics

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‘Inkigayo’ Takes Broadcast Break for ‘2024 Paris Olympics’

SBS’s popular music show “Inkigayo” will be on a broadcast break for three weeks to accommodate the network’s coverage of the ‘2024 Paris Olympics.’

SBS Confirms ‘Inkigayo’ Broadcast Break In Favor of ‘2024 Paris Olympics’

On July 19 KST, the “Inkigayo” team announced on their official website that the show would be taking a break starting from July 21. This hiatus will allow SBS to provide extensive coverage of the 2024 Paris Olympics, a major international event that draws significant viewer interest.

According to the announcement, “Inkigayo” will not be broadcast on July 21, July 28, and August 4. The show is scheduled to resume airing on August 11, allowing fans to once again enjoy performances from their favorite K-pop artists. The temporary break underscores the importance of the Olympics and the network’s commitment to bringing comprehensive coverage of the games to its audience.

A Fitting Substitute

In place of the July 21 episode of “Inkigayo”, SBS has hosted the ‘2024 SBS Gayo Daejeon Summer’ at Inspire Arena in Incheon. This special event, hosted by IVE’s Yujin, NCT’s Doyoung, and TXT’s Yeonjun, will celebrate the successful first half of 2024 with a series of special performances.

The “Gayo Daejeon Summer” event was a spectacular showcase of talent, featuring some of the biggest names in K-pop. It serves as a fitting substitute for “Inkigayo” during its hiatus, ensuring that fans still have access to top-tier musical entertainment. Nevertheless, fans are still looking forward to the return of the music variety show and its beloved host in the second week of August.

While the break from “Inkigayo” may be disappointing for some fans, the network’s comprehensive Olympic coverage and the “Gayo Daejeon Summer” event also provide exciting alternatives. Fans can also look forward to the return of “Inkigayo” on August 11, when the show will resume its regular schedule and continue to highlight the latest and greatest in K-pop music.

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KPOP NEWS LATEST STORIES

HYBE Creates Team Korea Cheer Lightstick for the Paris Olympics

The iconic cheering culture of K-pop is set to debut at the Paris Olympics. HYBE created the Team Korea Cheer Lightstick to support the South Korean national team at the 2024 Paris Olympics, in collaboration with the Korea Sports Association (KSA) and its president, Lee Ki-heung. 

In K-pop, lightsticks are an essential part of fan culture. Each K-pop group has its own unique lightstick design and colors, symbolizing the group’s identity. Fans bring these lightsticks to concerts and other events to show their support. During performances, coordinated displays of lightsticks create a visually stunning sea of lights that enhances the experience for fans and artists alike. This fosters a stronger sense of community among fans and provides powerful encouragement to the artists. 

Now, with the Team Korea Cheer Lightstick, supporters of the Korean national team can offer similar encouragement to athletes at the Paris Olympics. Inspired by the Olympic torch, the lightstick features a transparent top housing the Team Korea logo, symbolizing the identity of the Korean team. The light-emitting part below the logo resembles an Olympic stadium, creating a ripple effect when illuminated. The athlete’s version includes a taegukgi (Korean flag) at the top.

Hybe, may pa-light stick sa Team Korea na sasabak sa 2024 Paris Olympics

Spreading the lightstick culture

HYBE will give 500 lightsticks to the Korean team. They will also distribute approximately 4,500 lightsticks to supporters participating in group cheering events at the Korea House in Paris. There, hundreds of people, including athletes’ families and various dignitaries, will gather to watch and cheer for the Korean team while waving their lightsticks in the air.

SEVENTEEN’s subunit BooSeokSoon or BSS (composed of Seungkwan, DK, and Hoshi) will also do its part to support Team Korea. BSS will lead the Team Korea Cheer Challenge with their hit single “Fighting.” A challenge video was released on the Korea Sports Council’s Instagram and other social media channels on the 10th, followed by relay challenge videos by the national team.

@ksocpr

부석순이 2024 파리올림픽에 나서는 팀코리아 선수들을 응원합니다!💙 부석순과 함께 팀코리아 선수들을 응원해주세요! 팀코리아 파이팅 해야지!💪 @SEVENTEEN 다음 챌린지를 진행해주실 펜싱 오상욱 선수@ohsu.o_o 와 근대5종 전웅태 선수 @jun__oo__ !! 함께 응원해주세요!🥰 #팀코리아파이팅해야지 #파이팅해야지 #2024파리올림픽 #팀코리아 #TEAMKOREA

♬ 오리지널 사운드 – 대한체육회 – 대한체육회

During the Olympics, HYBE will provide video content by its artists to the Korea House, which serves as the Korea Promotion Center. This will include music videos and variety content from HYBE Labels artists, as well as displays of the lightsticks and official merchandise. A photo event featuring Wootteo, a character made for BTS member Jin’s hit single “The Astronaut,” will also be part of the attractions. Finally, HYBE will also produce ‘cheer slogans’ as official merchandise for Team Korea, supplied to the KSA.

HYBE stated, “Spreading the lightstick culture from K-pop to the international sports arena represents a meaningful initiative for HYBE as an entertainment company. The lightstick’s value in connecting people with a single light aligns perfectly with the unified cheering culture of the Olympics.” – K-Pop News Writer

Featured Image: The lightsticks look so cool, especially the athlete’s version! Source: X/@gureumsai0217.

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