Bench Archives • K-POP LIFE

EXO Baekhyun Confirmed as New Ambassador for BENCH Philippines

Baekyun Revealed as New BENCH Philippines Ambassador

The exciting news was revealed through BENCH Philippines’ official social media channels, accompanied by a captivating video teaser of Baekhyun’s upcoming photoshoot.

Baekhyun’s collaboration with BENCH Philippines comes as a delightful surprise for fans, especially as it coincides with his highly anticipated return to the Philippines for the local leg of his “LONSDALEITE” concert tour. Scheduled to take place at the iconic Araneta Coliseum, the concert promises an unforgettable experience for fans eager to witness Baekhyun’s electrifying performances and captivating stage presence.

Joining the ranks of other esteemed Korean stars who have previously endorsed BENCH Philippines, including popular K-pop groups like ENHYPEN, ITZY, and Stray Kids, Baekhyun’s partnership with the renowned fashion brand further solidifies his influence and appeal not only in South Korea but also on the global stage.

Outfit game on point, courtesy of the one and only @B_hundred_Hyun. 💯 Ready to slay like a #GlobalBENCHSetter? Grab his look before it's gone!

Baseball Shirt (ISF1253) P1099.75
Longsleeves (ILP0133) P1099.75
Pants (BPS0355) P1099.75#BENCHxBAEKHYUN pic.twitter.com/zwOsJtAl4E

— BENCH/ (@benchtm) March 24, 2024

Baekhyun’s journey in the world of K-pop began in 2012 when he debuted as a member of the legendary boy group EXO. With chart-topping hits such as “Ko Ko Bop” and “Love Shot,” EXO quickly rose to prominence, earning a dedicated fanbase worldwide. Baekhyun’s exceptional vocal prowess and charismatic stage presence contributed significantly to EXO’s success, establishing him as one of the industry’s most talented performers.

Baekhyun’s Bright Solo Career

In 2019, Baekhyun embarked on a new chapter in his career with the launch of his solo debut album “City Lights.” His solo endeavors garnered widespread acclaim, earning him numerous accolades, including the prestigious Best Male Artist prize at the Mnet Asian Music Awards (MAMA) consecutively from 2019 to 2021.

Baekhyun’s solo career showcased his versatility as an artist and further solidified his status as a prominent figure in the K-pop industry. He is currently set to reunite with EXO for the group’s 12th debut anniversary fan concert ‘2024 EXO FAN MEETING : ONE‘ at the prestigious Incheon Yeongjongdo Inspire Arena on April 14, 2024.

As Baekhyun continues to captivate audiences with his exceptional talent and charm, his collaboration with BENCH Philippines is poised to further elevate his presence in the Philippines and strengthen his connection with Filipino fans. With his infectious energy and unwavering dedication to his craft, Baekhyun’s partnership with BENCH Philippines heralds an exciting new chapter in his illustrious career, promising an array of captivating projects and engagements to come.

ENHYPEN Endorses Dunkin’ PH, Sets Bench Fan Meeting in Manila

ENHYPEN surprised their Filipino fans once again, this time by becoming the new faces of Dunkin’ Philippines.

ENHYPEN Dunkin’ Pasalubong Ng Bayan | Dunkin’ PH

The brand celebrated this new partnership with the BELIFT LAB act by dressing up select stores in orange, reminiscent of the septet’s latest mini-album, ORANGE BLOOD. They also set up ENHYPEN-themed photo areas and invited fans to take photos there. Finally, they launched a new promo: Get an ENHYPEN photo strip with every purchase of the Famous or Delights bundles.

This partnership places ENHYPEN alongside other esteemed Korean stars like Kim Soo Hyun and Cha Eun Woo, who have previously served as ambassadors for the brand.

@dunkin.ph
D’Day with ENHYPEN! 🧡 #ENHYPEN_DunkinPH #ENHYPEN #DunkinPH

♬ original sound – Dunkin’ Philippines – Dunkin’ Philippines

Dunkin’, originally named Dunkin’ Donuts, was founded in 1950 by William Rosenberg in Quincy, Massachusetts. It started as a coffee and doughnut shop and quickly became known for its high-quality coffee and baked goods. Over the years, Dunkin’ evolved into a leading global bakery-cafe chain, emphasizing speed and convenience while expanding its menu to include a wide range of beverages and food items.

Dunkin’ first entered the Philippines in 1981 through its local franchisee, Golden Donuts, Inc., with the opening of its first store in Makati City. It recently opened its 800th store in the Philippines, marking it as the largest coffee operator in the country. This milestone was achieved after the opening of 13 new stores in one weekend in August 2023.

@dunkin.ph
Receive a special gift with every purchase of Famous or Delights Bundle. #ENHYPEN_DunkinPH #ENHYPEN

♬ original sound – Dunkin’ Philippines – Dunkin’ Philippines

ENHYPEN’s ‘sweet experience’

Beyond their endorsement deal with Dunkin’ Philippines, ENHYPEN is exciting Filipino fans by planning a return to Manila for a fan meeting named “A Sweet Experience.” Bench, a Philippine retail brand that ENHYPEN endorses, is organizing this event at the SM Mall of Asia Arena on May 28.

Bench has a long history of collaborating with Korean artists. They started with Choi Siwon and Lee Donghae of Super Junior in 2012. Over the years, Bench has expanded its roster of Korean endorsers to include a wide range of personalities from the world of K-drama and K-pop. This reflects the brand’s commitment to engaging with the Hallyu wave and its fans in the Philippines.

It’s Q&A time with ENHYPEN!

Some notable Korean celebrities who have endorsed Bench include Ji Chang Wook, Hyun Bin, Kim Soo Hyun, Lee Min Ho, Park Hyung Sik, Park Seo Joon, and Park Shin Hye. K-pop groups like ITZY, Stray Kids, and TWICE have also joined the brand’s lineup of Korean endorsers. These collaborations have not only helped Bench solidify its fashion-forward brand but also created buzz and excitement, drawing fans closer through exclusive content and other special promotions featuring Korean celebrities.

As ENHYPEN prepares to meet their fans in Manila, the anticipation builds not just for the event itself but also for the impact it will have.

Elevate Your Style Game with ENHYPEN’s Iconic Jacket!

With these activities, ENHYPEN continues to bridge the gap between K-pop and the Philippines. – K-Pop News Writer

Featured Image: Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki are the latest Hallyu stars to sign with Dunkin’ Philippines. Source: X/@dunkinph.