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SEVENTEEN’s Mingyu Named as New Face of Calvin Klein Campaign

Mingyu updates fans with an outtake from a recent fashion shoot. Credit: Instagram/Mingyu

Attention, CARATs! Gear up to witness model Mingyu flaunt the Calvin Klein look!

On February 20, South Korean media outlets confirmed that Kim Mingyu of the multi-awarded K-pop group SEVENTEEN has been selected as the new face for a campaign of the prominent fashion brand Calvin Klein. 

According to the announcement, the SEVENTEEN rapper will begin representing the apparel for their 2024 spring/summer campaign. Aside from Mingyu, breakthrough girl group NewJeans has also been tapped as models for the same campaign.

In its previous collection, Calvin Klein showed the convergence of K-pop and high fashion through their ambassadors BLACKPINK’s Jennie, GOT7’s Mark and BTS’ Jungkook. 

Known for his impeccable fashion sense, Mingyu shared his excitement on the upcoming project. On the fandom platform Weverse, he wrote: “CK let’s go.”

As of writing, there’s no final details yet about the release of the said campaign. 

Fans react to Mingyu for Calvin Klein

Upon the news of the collaboration, fans of SEVENTEEN expressed their excitement on social media.

Taking Calvin Klein’s branding into account, several fans guessed that Mingyu will be posing in photos showing his fit and toned body, like the brand’s models in the past. “I’m so excited for him, I hope we all survive,” one fan wrote.

 

Moreover, another said that the campaign would highlight the idol’s defined features. “Once his Calvin Klein photoshoot [is] released, that would be the death of me,” another said. Notably, the rapper has also worn Calvin Klein pieces in his previous photoshoots – with some snaps easily becoming a favorite of his fans. 

Others also noted that it can be a continuous breakthrough for the K-pop star to dominate his modeling skills. Aside from being tapped as the newest face of Calvin Klein, the “Bittersweet” singer has also been invited to attend the 2024 Paris Fashion Week for the Dior show. Moreover, he has also modeled brands such as Bvlgari and Cartier for his previous magazine covers.

Featured image: Mingyu updates fans with an outtake from a recent fashion shoot. Credit: Instagram/Mingyu

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Calvin Klein Reportedly Spent 10M USD on Jungkook’s New Ad

Calvin Klein’s new ad for their Spring/Summer 2024 collection took social media by storm upon its release on February 14. The seven-second ad, set to the tune of Iggy Pop’s 1977 single “The Passenger,” features BTS’s Jungkook moving and grooving through Grand Central Station. Normally one of the busiest places in New York City, the station was empty on the day of filming. Calvin Klein reportedly paid approximately 10 million USD to close down the station just so Jungkook could film in peace.

The Metropolitan Transportation Authority (MTA) acquired Grand Central Station for 33 million USD in May 2020. Anyone wishing to film on the premises must obtain permission from the MTA. The process involves completing an application. Only then will the MTA and Metro-North Railroad grant permission for the space to become a filming set. Sources indicate that the cost of shutting down the station for filming could range from 5 million to 10 million USD. This is due to the expenses per hour and additional costs like permits, estimated at around 500,000 USD.

Jungkook was spotted filming something at Grand Central Station in New York

News of Calvin Klein‘s actions sparked significant buzz on social media platforms like X (formerly Twitter). Many admired the brand’s attention to detail and commitment to excellence, which spurred them to invest a substantial amount of money to ensure Jungkook‘s ad would turn out great.

Learn more about Grand Central Station in the video below.

Grand Central Terminal Walking Tour

Calvin Klein sees it as a worthwhile investment

The ad itself features Jungkook looking stylish in an oversized black half-sleeved shirt and black jeans, with the shirt unbuttoned to reveal his chiseled torso. A silver chain complemented his outfit. The ad ends with Jungkook beside a piano in the middle of Grand Central Station, with the location’s iconic clock in the background.

Jungkook‘s participation in this high-profile ad campaign comes just after his enlistment in the Republic of Korea Army on December 12, 2023, where he has been assigned to the 5th Infantry Division. He’s expected to return to the entertainment industry in June 2025, alongside fellow BTS member Jimin. Jimin enlisted with Jungkook on December 12, 2023. They signed up for the South Korean military’s “동반입대” (dongbanipdae) or buddy system, allowing them to train and live together for the duration of their service.

The fact that Calvin Klein was willing to spend so much money on Jungkook‘s campaign indicates they see it as a worthwhile investment. After all, despite his absence from the entertainment scene due to military service, Jungkook remains overwhelmingly popular. The brand will surely recoup their investment thanks to his star power. – K-Pop News Writer

Featured Image: Calvin Klein’s investment paid off handsomely, don’t you think? Source: Instagram/@calvinklein.

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Jungkook Heats Up Valentine’s Day in New Calvin Klein Ad

On February 14, 2024, Calvin Klein unveiled a new ad campaign featuring BTS‘s Jungkook, capturing hearts worldwide on Valentine’s Day. The campaign video, set in New York’s iconic Grand Central Station, showcases Jungkook‘s charisma and style, aligned with the brand’s Spring/Summer 2024 theme of self-assurance, fun, and allure. Iggy Pop‘s 1977 classic “The Passenger” plays in the background, adding a timeless vibe to the seven-second snippet that quickly went viral on X (formerly Twitter).

Jungkook has been a brand ambassador for Calvin Klein since March 2023. His previous campaigns, including the 2023 Fall collection, have generated significant revenue for the American brand. Following the announcement of Jungkook as the face of Calvin Klein, the stock prices of its owning corporation, PVH Corp, saw a remarkable 20% increase. This highlights the immense impact of his endorsement.

In the monochrome video, Jungkook is seen wandering through a deserted Grand Central Station. He’s wearing a black shirt—unbuttoned to reveal his muscled torso—paired with matching jeans and a silver chain around his neck. He casts smoldering looks at the camera while descending an escalator and sauntering towards a piano in the middle of the station. This underscores the campaign’s edgy yet sophisticated aesthetic.

Jungkook set social media ablaze

The video set social media ablaze, with fans and followers lauding Jungkook‘s charisma and visuals. Comments like “He’s back to set our hearts on fire” reflect the excitement over the idol’s latest work. This reaction is partly because Jungkook has been serving in the South Korean military since December 2023. Active-duty soldiers can only use their phones at specific times. Ergo, fans don’t hear from him as often as they used to.

Despite his absence, BTS’s golden maknae continues to influence and inspire. Releases like this will whet ARMYs’ appetites for Jungkook content until he’s discharged in June 2025. Before his return, the older BTS members will make their respective comebacks to the entertainment scene. Jin is expected to return in June 2024 and j-hope in October 2024.

This campaign serves as a reminder of Jungkook’s enduring star power, even as he fulfills his national duties. – K-Pop News Writer

Featured Image: This was one of several photos the brand posted after the video went viral. Source: Instagram/@calvinklein.

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BLACKPINK Jennie Attends Balenciaga Afterparty in Paris

BLACKPINK’s Jennie recently found herself at the center of intrigue when fans spotted her at a designer brand event in Paris, a brand she isn’t officially affiliated with. Known for her status as an ambassador for prestigious brands like Calvin Klein and Chanel, it was a surprising sight for netizens to see Jennie allegedly attending a Balenciaga afterparty in the City of Lights.

BLACKPINK’s Jennie Makes an Appearance At Balenciaga Afterparty

Jennie’s presence in Paris was associated with Fashion Week, where she appeared to be thoroughly enjoying her time. She even attended fellow BLACKPINK member Lisa’s electrifying Crazy Horse performance. On October 2, photos surfaced, leaving BLINKs buzzing with speculation. Though the snapshots were not crystal clear, many keen-eyed fans identified Jennie by her distinctive hairstyle and outfit.

Further confirmation seemed to emerge when BLINKs traced the original source of the photos, which indicated that indeed Jennie had graced the Balenciaga afterparty following the brand’s October 1 show.

The surprise of Jennie’s attendance at the event prompted widespread curiosity, especially given her existing affiliations with various designer labels. However, astute observers began to connect the dots. Notably, Jennie’s circle of friends, including Haze, Fai Khadra (who had a noteworthy model debut), and Rachel Senott, were also present. This led fans to deduce that Jennie was there, not as a brand ambassador, but as a loyal friend and supporter.

While the idea of Jennie collaborating with Balenciaga would undoubtedly excite many, it appears that her motive was simply to stand by her friends. It’s a testament to Jennie’s genuine and steadfast character, where she consistently finds ways to lend her support to those close to her. BLINKs, the dedicated fans of BLACKPINK, continue to admire Jennie not only for her fashion-forward style but also for her unwavering loyalty to her friends in the fashion world.

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BLACKPINK’s Jennie Debuts Limited-Edition Calvin Klein Capsule Collection

Jennie is bringing her personal touch to her Calvins. The BLACKPINK member is collaborating with Calvin Klein on a limited-edition capsule collection.

Jennie Collaborates With Calvin Klein For Limited-Edition Capsule Collection

The American brand announced JENNIE for Calvin Klein, a limited-edition capsule collection personally curated by the BLACKPINK member. The collection, which includes underwear and outwears, features “minimal silhouettes with a relaxed attitude.”

Jennie, who is the brand’s global ambassador, expressed her excitement about the special collection.

“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” Jennie says in a statement (via Billboard).

“This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe,” she added.

“I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do,” Jennie concluded.

What’s In The JENNIE for Calvin Klein Capsule Collection?

The collection includes bralettes and matching bottoms, bodysuits, tank tops, tees, joggers, dresses, denim shirts, jeans and crewneck sweatshirts. Moreover, the pieces are available in lilac, chalk blue and desert. However, fans can still get them in classic black and white.

Jonathan Bottomley, Calvin Klein’s global chief marketing officer, expressed their excitement about working with Jennie.

“Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent and distinctive style have a major global impact,” Bottomley said.

“Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products,” he added. “The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world.”

JENNIE by Calvin Klein will be available in select stores and online at calvinklein.com starting May 10, 2023.

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