Tag: FIFTY FIFTY Keena

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ATTRAKT Announces FIFTY FIFTY Comeback With New Members

ATTRAKT releases concept photos of Keena. Credit: Twitter/FIFTY FIFTY

A FIFTY FIFTY comeback is happening this year! The group’s announcement of their upcoming comeback in June marks a significant moment for both the group and their fans.

ATTRAKT Announces FIFTY FIFTY Comeback

The news, shared by their agency ATTRAKT on February 8, came as a pleasant surprise to many, especially considering the tumultuous journey the group has faced in recent times.

Debuting in November 2022 with their catchy and infectious song “Cupid,” FIFTY FIFTY quickly garnered a dedicated fanbase and gained recognition on a global scale. However, their promising start was soon overshadowed by internal conflicts and legal disputes that threatened the group’s future.

In June 2023, FIFTY FIFTY faced a major setback when they filed an application for provisional disposition to suspend the validity of their exclusive contracts with ATTRAKT. The move sparked a series of legal battles and led to the departure of some members from the group. Amidst the turmoil, Keena, one of the original members, chose to return to ATTRAKT, signaling a potential turning point for the group’s fortunes.

FIFTY FIFTY Moving Forward

Now, with plans for a comeback underway, FIFTY FIFTY is poised to make a triumphant return to the music scene. The group’s agency, ATTRAKT, has initiated the reorganization of members, centering around Keena, in preparation for their upcoming release. Fans can expect a revamped lineup, with additional details set to be confirmed around April.

The announcement of FIFTY FIFTY’s comeback has generated excitement and anticipation among fans, who have also eagerly awaited news of the group’s return. Despite the challenges and obstacles they have faced, FIFTY FIFTY remains determined to overcome adversity and reclaim their rightful place in the spotlight.

As the group prepares to unleash new music in June, they are also poised to captivate audiences once again with their electrifying performances and infectious melodies. With the unwavering support of their fans and the determination of their members, FIFTY FIFTY is ready to write the next chapter in their musical journey and make their comeback a resounding success.

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Keena Pens Heartfelt Letter to Fans to Mark 1st Anniversary of FIFTY FIFTY

ATTRAKT releases concept photos of Keena. Credit: Twitter/FIFTY FIFTY

In celebration of the first debut anniversary of FIFTY FIFTY, Keena, the remaining member of the girl group, expressed her gratitude to fans amidst a recent contractual dispute. Initially a four-piece act, Keena was the only one who returned to the group’s agency ATTRAKT. 

Having dropped her legal case against the agency, Keena took to the group’s official fan site to share a handwritten letter acknowledging the unwavering support from fans despite the challenges. At first, the singer admitted that she’s cautious how to relay her thoughts  since it’s the first time in a while that she’s addressing their fans. 

https://twitter.com/keenadiary/status/1725939443935174961

“I want to convey my sincerity with courage,” Keena wrote, according to a translation from Korea Times. “I’m sorry to my fans, who must have had a hard time because of my careless behavior. I also want to thank you for trusting me and waiting in uncertainty.” 

Reflecting on the past year, the 21-year-old artist shared insights into her personal growth journey. Furthermore, she emphasized that she has “learned, experienced and grown up a lot” over the past year. “My fans gave a wake-up call for me every time,” she said. 

To conclude her letter, Keena left a heartfelt promise for her fans, saying: “In return, I will make you happy again with my music and performance.” 

Aside from the letter, ATTRAKT also released new photos of Keena to commemorate FIFTY FIFTY’s debut anniversary. 

What happened to FIFTY FIFTY?

On November 18, 2022, FIFTY FIFTY made its debut with the EP The Fifty. However, it was the group’s February single “Cupid” that catapulted them into popularity on social media that it even set several records. Furthermore, it led them landing a stint on the Barbie movie soundtrack. 

But in June, all four members Aran, Sio, Keena, and Saena filed a preliminary injunction with the desire to suspend their exclusive contract with ATTRAKT. According to the idols, the agency failed to provide them fair treatment and proper income distribution.

In August, the court rejected the group’s injunction request, with all four members later appealing the decision. Moreover, the heated dispute between two parties continued, with the members revealing that the group was used by the agency to settle major debts..

However, Keena withdrew her appeal in early October and returned to ATTRAKT. Shortly after, the contract with the three other members was terminated. 

Since the termination of their contracts with ATTRAKT, Sio, Saena, and Aran have yet to reveal their next plans for their career. 

Meanwhile, ATTRAKT confirmed that they have plans to “reorganize” FIFTY FIFTY with Keena. 

Featured image: ATTRAKT releases concept photos of Keena. Credit: Twitter/FIFTY FIFTY

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ATTRAKT Bares Plans to ‘Reorganize’ FIFTY FIFTY with Keena

Keena during one of the promotional activities for 'Cupid.' Credit: Facebook/FIFTY FIFTY

Following a months-long legal battle, ATTRAKT has revealed their plans to “reorganize” the K-pop girl group FIFTY FIFTY. 

The agency hinted their plans through a press release on Sunday, October 29, wherein they confirmed that member Keena will be attending the Billboard Music Awards. 

For the Billboard Music Awards, FIFTY FIFTY is nominated in two categories: Top Duo/Group and Top Global K-pop song for their viral hit “Cupid.” The awarding ceremony is set to take place on November 19 in the United States. 

Notably, only Keena will be present as she’s the only member of FIFTY FIFTY to return to ATTRAKT. Following her return, the agency announced that they’re terminating the exclusive contracts for the three remaining members: Sio, Saena, and Aran. 

A quick rundown between FIFTY FIFTY vs ATTRAKT

In June, all four members Aran, Sio, Keena, and Saena filed a preliminary injunction with the desire to suspend their exclusive contract with ATTRAKT. According to the idols, the agency failed to provide them fair treatment and proper income distribution. 

Such a move was a huge surprise to the industry as the rookie group was on their way to stardom. For instance, their February single “Cupid” gained so much popularity on social media that it set several records. Furthermore, it led them landing a stint on the Barbie movie soundtrack. 

In August, the court rejected the group’s injunction request, with all four members later appealing the decision. Moreover, the heated dispute between two parties continued, with the members revealing that the group was used by the agency to settle major debts.

However, Keena withdrew her appeal in early October and returned to ATTRAKT. Shortly after, the contract with the three other members was terminated. 

What’s next for both parties?

Since the termination of their contracts with ATTRAKT, Sio, Saena, and Aran have yet to reveal their next plans for their career. 

Meanwhile, ATTRAKT teased that FIFTY FIFTY will continue their activities. “We plan to reorganize the group and present it to the public together with Keena,” they said. 

Aside from that, the agency also confirmed their plans to collaborate with JTBC for a new girl group project show.

Featured image: Keena during one of the promotional activities for ‘Cupid.’ Credit: Facebook/FIFTY FIFTY

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ATTRAKT Terminates Remaining FIFTY FIFTY Members’ Contracts

ATTRAKT has confirmed the termination of its contract with three of the FIFTY FIFTY members Sio, Saena, and Aran. The decision comes amid a legal dispute regarding the exclusive contracts of these members.

ATTRAKT Confirms Termination of FIFTY FIFTY Members Sio, Saena, and Aran’s Contracts

On October 23, ATTRAKT confirmed the news in a statement.

“We notified the FIFTY FIFTY members Saena, Sio, and Aran that we terminated our contract with them starting on October 19. The three FIFTY FIFTY members have not showed any signs of reflections regarding their serious contract violations and thus, made our decision. We will discuss follow-up measures regarding the members moving forward,” the statement read.

In contrast, FIFTY FIFTY’s Keena has chosen to return to ATTRAKT. She switched her legal representation from Barun to Shinwon and submitted a notice of withdrawal of appeal related to FIFTY FIFTY’s ongoing request to suspend their contracts.

“Keena met with CEO Jeon Hong Joon yesterday,” a source from ATTRAKT said. “Keena will be taking the time to self-reflect for the time being, and then we will gradually talk about our future course of action.”

The development marks a significant change in the group’s composition, as it splits the members between two agencies. Additionally, ATTRAKT has been actively working on forming a new girl group through an audition program that will be broadcast on JTBC. The recent terminations of the FIFTY FIFTY members’ contracts will likely have an impact on the group’s future direction.

The legal matters surrounding these contracts have been a subject of attention and concern, but with Keena’s return to ATTRAKT, the situation appears to be moving towards resolution for the members involved. The K-pop industry is known for its legal complexities surrounding contracts, and these recent changes also highlight the challenges artists and agencies face in navigating such issues.

For now, it is unclear if FIFTY FIFTY will continue promoting in the future. Stay tuned for more updates on this story.

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