Tag: Keena

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FIFTY FIFTY Set for September 2024 Comeback With New Members

FIFTY FIFTY is set to make a significant return this fall! The newly reorganized five-member group, including original member Keena, has been confirmed for a September 2024 comeback!

FIFTY FIFTY Confirmed for September 2024 Comeback Featuring Keena and New Members

On June 14, ATTRAKT made an official announcement confirming that FIFTY FIFTY had been reorganized as a five-member group, with Keena remaining as part of the lineup. The agency revealed that the revamped group is diligently preparing for a highly anticipated comeback scheduled for September.

“In order to take a new leap, ATTRAKT has held private auditions to search for new members,” the statement read. “As a result, this past April, we were able to decide on four new members, and FIFTY FIFTY will be making a new start as a five-member group including original member Keena.”

“Although we are well aware that there are many people who are waiting for FIFTY FIFTY to make a comeback, for the sake of album production quality and global marketing, we unavoidably need substantial time. In order to present a higher-quality [comeback, we are preparing to make a comeback in September instead of June, as we previously promised,” it concluded.

FIFTY FIFTY’s Tumultuous Past

The group faced considerable turmoil last year when the four original members sought to suspend their exclusive contracts with their agency, ATTRAKT. However, their request was denied by the Seoul Central District Court. Although all four members initially decided to appeal the court’s decision, Keena later opted to withdraw her appeal and rejoined ATTRAKT in October. Following Keena’s return, ATTRAKT terminated its exclusive contracts with the remaining three members, effectively reshaping the group’s future.

Fans of FIFTY FIFTY have expressed a mix of emotions regarding the changes within the group. Many are eager to see how the new lineup will come together and what fresh dynamics the additional members will bring. The announcement has also sparked curiosity and excitement about the group’s upcoming projects and musical direction.

This comeback marks a new chapter for FIFTY FIFTY, offering both the group and their fans a chance to move forward from the past year’s challenges. As they gear up for their September return, anticipation is building for the music and performances that will define this new era for FIFTY FIFTY.

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ATTRAKT Announces FIFTY FIFTY Comeback With New Members

ATTRAKT releases concept photos of Keena. Credit: Twitter/FIFTY FIFTY

A FIFTY FIFTY comeback is happening this year! The group’s announcement of their upcoming comeback in June marks a significant moment for both the group and their fans.

ATTRAKT Announces FIFTY FIFTY Comeback

The news, shared by their agency ATTRAKT on February 8, came as a pleasant surprise to many, especially considering the tumultuous journey the group has faced in recent times.

Debuting in November 2022 with their catchy and infectious song “Cupid,” FIFTY FIFTY quickly garnered a dedicated fanbase and gained recognition on a global scale. However, their promising start was soon overshadowed by internal conflicts and legal disputes that threatened the group’s future.

In June 2023, FIFTY FIFTY faced a major setback when they filed an application for provisional disposition to suspend the validity of their exclusive contracts with ATTRAKT. The move sparked a series of legal battles and led to the departure of some members from the group. Amidst the turmoil, Keena, one of the original members, chose to return to ATTRAKT, signaling a potential turning point for the group’s fortunes.

FIFTY FIFTY Moving Forward

Now, with plans for a comeback underway, FIFTY FIFTY is poised to make a triumphant return to the music scene. The group’s agency, ATTRAKT, has initiated the reorganization of members, centering around Keena, in preparation for their upcoming release. Fans can expect a revamped lineup, with additional details set to be confirmed around April.

The announcement of FIFTY FIFTY’s comeback has generated excitement and anticipation among fans, who have also eagerly awaited news of the group’s return. Despite the challenges and obstacles they have faced, FIFTY FIFTY remains determined to overcome adversity and reclaim their rightful place in the spotlight.

As the group prepares to unleash new music in June, they are also poised to captivate audiences once again with their electrifying performances and infectious melodies. With the unwavering support of their fans and the determination of their members, FIFTY FIFTY is ready to write the next chapter in their musical journey and make their comeback a resounding success.

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Keena Pens Heartfelt Letter to Fans to Mark 1st Anniversary of FIFTY FIFTY

ATTRAKT releases concept photos of Keena. Credit: Twitter/FIFTY FIFTY

In celebration of the first debut anniversary of FIFTY FIFTY, Keena, the remaining member of the girl group, expressed her gratitude to fans amidst a recent contractual dispute. Initially a four-piece act, Keena was the only one who returned to the group’s agency ATTRAKT. 

Having dropped her legal case against the agency, Keena took to the group’s official fan site to share a handwritten letter acknowledging the unwavering support from fans despite the challenges. At first, the singer admitted that she’s cautious how to relay her thoughts  since it’s the first time in a while that she’s addressing their fans. 

https://twitter.com/keenadiary/status/1725939443935174961

“I want to convey my sincerity with courage,” Keena wrote, according to a translation from Korea Times. “I’m sorry to my fans, who must have had a hard time because of my careless behavior. I also want to thank you for trusting me and waiting in uncertainty.” 

Reflecting on the past year, the 21-year-old artist shared insights into her personal growth journey. Furthermore, she emphasized that she has “learned, experienced and grown up a lot” over the past year. “My fans gave a wake-up call for me every time,” she said. 

To conclude her letter, Keena left a heartfelt promise for her fans, saying: “In return, I will make you happy again with my music and performance.” 

Aside from the letter, ATTRAKT also released new photos of Keena to commemorate FIFTY FIFTY’s debut anniversary. 

What happened to FIFTY FIFTY?

On November 18, 2022, FIFTY FIFTY made its debut with the EP The Fifty. However, it was the group’s February single “Cupid” that catapulted them into popularity on social media that it even set several records. Furthermore, it led them landing a stint on the Barbie movie soundtrack. 

But in June, all four members Aran, Sio, Keena, and Saena filed a preliminary injunction with the desire to suspend their exclusive contract with ATTRAKT. According to the idols, the agency failed to provide them fair treatment and proper income distribution.

In August, the court rejected the group’s injunction request, with all four members later appealing the decision. Moreover, the heated dispute between two parties continued, with the members revealing that the group was used by the agency to settle major debts..

However, Keena withdrew her appeal in early October and returned to ATTRAKT. Shortly after, the contract with the three other members was terminated. 

Since the termination of their contracts with ATTRAKT, Sio, Saena, and Aran have yet to reveal their next plans for their career. 

Meanwhile, ATTRAKT confirmed that they have plans to “reorganize” FIFTY FIFTY with Keena. 

Featured image: ATTRAKT releases concept photos of Keena. Credit: Twitter/FIFTY FIFTY

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ATTRAKT Terminates Remaining FIFTY FIFTY Members’ Contracts

ATTRAKT has confirmed the termination of its contract with three of the FIFTY FIFTY members Sio, Saena, and Aran. The decision comes amid a legal dispute regarding the exclusive contracts of these members.

ATTRAKT Confirms Termination of FIFTY FIFTY Members Sio, Saena, and Aran’s Contracts

On October 23, ATTRAKT confirmed the news in a statement.

“We notified the FIFTY FIFTY members Saena, Sio, and Aran that we terminated our contract with them starting on October 19. The three FIFTY FIFTY members have not showed any signs of reflections regarding their serious contract violations and thus, made our decision. We will discuss follow-up measures regarding the members moving forward,” the statement read.

In contrast, FIFTY FIFTY’s Keena has chosen to return to ATTRAKT. She switched her legal representation from Barun to Shinwon and submitted a notice of withdrawal of appeal related to FIFTY FIFTY’s ongoing request to suspend their contracts.

“Keena met with CEO Jeon Hong Joon yesterday,” a source from ATTRAKT said. “Keena will be taking the time to self-reflect for the time being, and then we will gradually talk about our future course of action.”

The development marks a significant change in the group’s composition, as it splits the members between two agencies. Additionally, ATTRAKT has been actively working on forming a new girl group through an audition program that will be broadcast on JTBC. The recent terminations of the FIFTY FIFTY members’ contracts will likely have an impact on the group’s future direction.

The legal matters surrounding these contracts have been a subject of attention and concern, but with Keena’s return to ATTRAKT, the situation appears to be moving towards resolution for the members involved. The K-pop industry is known for its legal complexities surrounding contracts, and these recent changes also highlight the challenges artists and agencies face in navigating such issues.

For now, it is unclear if FIFTY FIFTY will continue promoting in the future. Stay tuned for more updates on this story.

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