Prada Archives • K-POP LIFE

Karina has officially been appointed as the new Prada brand ambassador. This means that the aespa leader has marked a significant milestone in her flourishing career.

aespa Leader Karina Named New Prada Brand Ambassador

On August 29, Prada took to social media to share the exciting news, stating, “We are pleased to announce Karina, the South Korean singer and leader of K-pop group aespa, as Prada’s brand ambassador.” The announcement was accompanied by stunning images of Karina that perfectly encapsulate Prada’s distinctive style, drawing admiration from fashion enthusiasts and fans alike.

Expressing her enthusiasm for the new role, Karina shared, “I’ve always loved and frequently shopped at Prada, so I’m excited to be an ambassador. I look forward to sharing many different and positive aspects with Prada in the future, so stay tuned.” Her statement highlights her genuine connection with the brand, making this partnership all the more meaningful.

Karina had already garnered global attention when she attended the “Prada 2024 Fall/Winter Menswear Fashion Show” in Milan earlier this year, where her presence left a lasting impression. As a newly appointed ambassador, she is set to grace the “Prada 2025 Spring/Summer Womenswear Fashion Show” on September 19, further solidifying her influence in the fashion world.

This appointment is particularly significant as it completes aespa’s full representation within the global fashion industry, with all four members now serving as ambassadors for major fashion houses. This achievement underscores aespa’s status as international fashion icons, blending their music and style to captivate audiences worldwide.

In addition to her burgeoning fashion career, Karina remains dedicated to her musical endeavors. She and her fellow aespa members are currently on their 2024 tour “SYNK: PARALLEL LINE,” with upcoming concerts in Sydney on August 30 and 31, and Melbourne on September 2. As Karina continues to make waves both on stage and in the fashion industry, fans can look forward to seeing her influence grow even further in the coming months.

ENHYPEN member Jake recently made headlines when he turned a chance encounter at a Prada store into a memorable moment for a fan. On the 29th, a story shared on X (formerly Twitter) by a netizen titled “Today, an Idol Gave a Prada Perfume to a Fan” quickly captured the attention of the K-pop community. The post revealed, “Jake told us to share this story with other ENGENEs, so here I am.”

The fan detailed their unexpected meeting with Jake, saying, “We bumped into each other at a Prada store. When I hesitantly said, ‘I’m an ENGENE,’ we were both surprised. Jake said he wanted to buy something for us but wasn’t sure if he could, then gave us his autograph and left.” However, Jake later returned to the store and bought the fan a bottle of perfume. The fan noted that he used his Minion’s print check card to pay for his purchase.

The perfume in question, Prada Paradoxe, was launched by the luxury brand in 2022 with an ad campaign featuring British actress Emma Watson. In a review of the perfume, Glamour UK described it as, “For Prada Paradoxe, the brand went for that ultimate sexy but sweet, flower power scent. Sitting comfortably in the floral ambery olfactive family, it taps into that sensual feminine energy with only a few spritz. The top notes feature dearly loved bergamot, a citrusy tangerine and pear accord, with the heart of the scent heavy on the neroli and flower blossom, and a vanilla and amber base.”

@strawberlliee
Jake really keeps his promise 😭😭 cr. @cl0ver4j on x #jake #enhypen #fyp

♬ Daddys Home – Hans

The ENHYPEN members love their fans

Netizens’ response to Jake’s gesture was overwhelmingly positive. Many looked back on a live broadcast he did when he revealed his intention to buy an ENGENE something if they ever met in a Prada store—a promise he obviously kept. While some fans expressed concerns over the possibility of unscrupulous individuals taking advantage of his generosity, the incident showcased how much the ENHYPEN members love their fans.

Meanwhile, ENHYPEN recently held an encore concert, FATE+, at Olympic Park in Seoul’s Songpa-gu on February 23. On February 21, their song “Bite Me” from their fourth mini album DARK BLOOD reached over 100 million views on YouTube. This achievement marks the third music video by ENHYPEN to surpass 100 million views, after “Drunk-Dazed” and “FEVER” from their second mini album BORDER: CARNIVAL.

Jake’s gesture was a real-life plot twist, turning a run-of-the-mill Prada store visit into a fan’s epic tale. It wasn’t just about the perfume; it was about breaking the invisible barrier between idol and fan, proving that sometimes, reality can be as sweet (or should we say “sweet-smelling” instead?) as fiction. – K-Pop News Writer

Featured Image: This proves Jake is the kind of guy who keeps his promises. Source: X/@enhypenupdates.