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Look: Seventeen’s Dokyeom Is Bally’s New Global Ambassador

Fashion luxury brand Bally has tapped Dokyeom, or DK, of K-pop boy group SEVENTEEN as their newest global ambassador. 

On Tuesday, September 22, the brand made the announcement by sharing photos of DK wearing their pieces. 

Bally is pleased to announce that Dokyeom, a member of K-pop group SEVENTEEN, has been appointed as its new Global Brand Ambassador,” the fashion house said. 

Moreover, Bally’s CEO Nicolas Girotto said that their brand is excited to welcome a “versatile artist” like Dokyeom. Further explaining, he said: “His trendy style and warm personality match BALLY’s values perfectly.” 

For his part, Dokyeom also shared a video from his shoot with the fashion brand. “In the future, I wish to showcase Bally’s artistry, innovation through future activities,” he said about the ambassadorship.

According to some Korean media reports, Dokyeom will participate in a series of activities by the brand around the world. Among his reported first engagement is participating in Bally’s 2024 S/S Campaign. 

Following the news, CARATs, fans of SEVENTEEN, took to social media to congratulate Dokyeom. Many of them are complimenting how the idol fit the style of the brand perfectly. Meanwhile, others are hoping to see more of the vocalist in fashion events.

More K-pop stars like Dokyeom being tapped by fashion houses 

While the announcement of Dokyeom’s ambassadorship was only made today, the idol has previously attended an event by the brand. 

In February, he graced Bally’s Fashion Week 2023 show in Milan. There, he sported a blue velvet suit.

With Dokyeom’s partnership with Bally, he became the second member of SEVENTEEN to be tapped as an ambassador by a renowned international fashion house following Vernon for Kenzo. 

Interestingly, SEVENTEEN aren’t the only K-pop idols making waves in the fashion industry. The growing list includes BTS’ V for Cartier, TWICE’s Dahyun for Michael Kors and TWICE’s Sana for Prada.

Meanwhile, (G)I-DLE’s Miyeon and STRAY KIDSHyunjin and Felix are also ambassadors for Jimmy Choo, Versace, and Louis Vuitton, respectively.

Featured image: Fashion brand BALLY introduces SEVENTEEN member Dokyeom as their ambassador. Credit: Instagram/Bally

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Seventeen’s Joshua, DK, and Dino Featured on New Kids on the Block’s ‘Dirty Dancing’ Remix

Boy band fans unite!  K-pop boy group SEVENTEEN and American boy band New Kids on The Block (NKOTB) joined forces for a remix version of the track “Dirty Dancing.” 

Initially released in 2008, Dirty Dancingwas part of NKOTB’s album The Block. To celebrate the 15th anniversary of the album, the band will be releasing a special edition album titled The Block Revisited. According to Billboard, the revisited LP will feature bonus materials from its initially star-studded tracklist. 

On Friday, September 1, NKOTB released a reimagining of the 2008 single, which featured a remix by Dem Jointz and SEVENTEEN members Joshua, DK, and Dino. 

 

All three of the SEVENTEEN members also had their lyrics in English, with member Dino even showcasing his rapping skills. 

The collaboration between SEVENTEEN and New Kids on the Block was first teased in late August. The American boy band shared a tweet saying “17,” to which the K-pop boy group replied with an emoji of raising their hands. 

SEVENTEEN members’ reaction on ‘Dirty Dancing’ remix 

Since the collaboration was confirmed, both fans of the group have expressed their excitement for the release. 

Aside from the fans, the SEVENTEEN members involved in the collaboration were also looking forward to working with NKOTB. 

In a video, Joshua, Dino, and DK opened up about how it’s like working with an American band. 

 

Joshua, who grew up in America, revealed that her mother used to love NKOTB and that Dirty Dancing” was one of his favorite songs. 

“It’s fascinating to make music with them,” he said. “It’s amazing that we got to do a remix with them. I really love this song.” 

For his part, DK shared that it’s an “honor” for them to be featured in the remix. “I hope it turns out to be a great collaboration,” he said. 

Additionally, he also left a message to their fans: “I hope you love and enjoy ‘Dirty Dancing.’”

Meanwhile, Dino opened up about how he prepared for his part in the remix. “I think a lot about the vibe when recording. And if it’s in a different language, I’ll try to make sure I sound as natural as possible.”

Like DK, the youngest member also hoped that their fans would enjoy the remix. “All of us really worked hard on this track. And this was an honor for us as well.” 

SEVENTEEN’s upcoming activities 

The collaboration with NKOTB came after SEVENTEEN released their first compilation album Always Yours.

Currently, SEVENTEEN will have their Japan dome tour for their FOLLOW concert. 

Additionally, the group is set to return with their 11th mini-album in October. Final details about that specific comeback have yet to be announced as of writing. 

Moreover, the October comeback will see the return of Seungkwan, who’s been on hiatus since July. 

Featured image: DK, Dino, and Joshua for SEVENTEEN’s photobook ‘The Name; 17.’ Credit: Facebook/SEVENTEEN

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