UMI Archives • K-POP LIFE

Baekhyun is here with new music, and fans are eagerly embracing his latest creative venture. The EXO member has released the “Do What You Do” MV featuring UMI.

Baekhyun and UMI Drop ‘Do What You Do’ MV

On March 3 at 2 p.m. KST, the acclaimed singer and performer released his highly anticipated digital single “Do What You Do,” featuring the soulful American singer-songwriter UMI. This release marks a significant milestone in Baekhyun’s artistic journey as it is his first collaboration song in four years, a moment that has generated excitement and anticipation among listeners around the globe.

“Do What You Do” is an emotional R&B duet that beautifully captures the complex feelings experienced during a breakup. The track delves into the bittersweet emotions of two individuals who are coming to terms with the end of a relationship, balancing the pain of loss with the hope of moving forward.

Both Baekhyun and UMI deliver powerful vocal performances that resonate with anyone who has felt the sting of a broken heart. UMI’s involvement goes beyond her vocal contribution; she also personally participated in writing the lyrics, ensuring the song’s message is heartfelt and genuine.

Adding further appeal to the single, renowned K-pop producer EL CAPITXN, known for his work with industry giants like BTS and IU, took charge of production. His innovative approach and signature style bring a polished, modern sound to the track that perfectly complements the raw emotional narrative.

In late February, Baekhyun further stirred excitement by unveiling striking concept photos alongside a surprise announcement of the upcoming digital single. “Do What You Do” is a follow-up to his fourth mini album “Hello, World,” which was released on September 6, 2024. With this new musical offering, Baekhyun continues to push creative boundaries and redefine his artistry, promising to captivate audiences both in Korea and internationally as he embarks on this exciting new chapter.

With this release, Baekhyun not only reaffirms his status as a leading figure in K-pop but also sets a new benchmark for artistic collaborations that resonate globally.

BTS V Surprises Fans With Collab Single ‘wherever u r’ with UMI

The collaboration between V and UMI was met with enthusiasm from ARMYs, who expressed their joy over the special music video dropping on V’s birthday. In addition to the official lyric video for “wherever u r,” UMI shared a delightful video featuring herself and V singing along to the new single, offering fans an intimate glimpse into the collaboration process.

BIGHIT MUSIC, BTS’s management company, commented on the collaboration, stating, “V and UMI enjoyed listening to one another’s music [before working together on this song]. Through this collaboration, the two of them conveyed the messages they wanted to tell their fans through music.”

How BTS V Prepared Fans For His Military Enlistment

V, who released his debut solo album “Layover” on September 8, 2023, has continued to make waves in the music industry. “Layover” also recorded the highest first-week sales by a K-pop solo artist in history, with 2.1 million copies sold, and debuted at number two on the Billboard 200 in the US. This accomplishment also solidified V’s status as one of the highest-charting Korean solo artists in Billboard chart history, alongside his BTS bandmates Jimin and Suga.

In recent news, V addressed speculations about his military service, particularly regarding joining the “Special Duty Team.” He acknowledged it as a personal challenge and also reassured fans that he would take care of himself during the enlistment period. Alongside BTS leader RM, V officially began his mandatory military service on December 11, 2023, marking a significant chapter in his journey.