Rejoice, ONCEs! JYP Entertainment revealed on Thursday, September 7, that TWICE member Sana has been named as Prada’s new brand ambassador. 

In the photo, the idol is seen flaunting her visuals as she attended the Prada Mode Seoul event.

Aside from Sana, the luxury brand also posted a series of photos including their other Korean ambassadors. Among those in attendance were NCT’s Jaehyun, Nevertheless actor Song Kang, and Alchemy of Souls actor Lee Jae Wook. Also present were actor-director Koo Kyowhan and model Irene Kim. 

Prior to this, the “Set Me Free” singer notably grabbed attention in the 2022 Milan Fashion Week, where she attended Prada’s Spring/Summer 2023 event. Although Sana has modeled for the brand in the previous years, this is the first time she has been officially named as an ambassador.

Interestingly, Sana is the latest K-pop idol to be tapped by a luxury fashion brand to be their global ambassador. The growing list includes BTS’ V for Cartier, SEVENTEEN’s Vernon for Kenzo, and TWICE’s Dahyun for Michael Kors. Meanwhile, (G)I-DLE’s Miyeon and STRAY KIDS’ Hyunjin and Felix are also ambassadors for Jimmy Choo, Versace, and Louis Vuitton, respectively.

Activities of Sana in 2023

Being a brand ambassador for Prada is the latest among Sana’s partnerships with brands. In 2023, she was also tapped by GRAFF Diamonds, eSpoir, and MISSHA. 

 

Moreover, Sana also debuted as part of TWICE’s first sub-unit MISAMO, alongside Mina and Momo. In July, the Japanese trio released their first mini album Masterpiece. It consists of seven songs including the title track “Do Not Touch”.

Meanwhile, TWICE continues to take the world by storm as the nine-member girl group became the first K-Pop girl group to sell out a stadium show in Sao Paulo, Brazil. To cater to the demand, an additional show has been added. Currently, the girls are busy visiting their global fans with their 5th World Tour Ready to Be.

 

Earlier this year, TWICE also became the first Korean group to win the Breakthrough Award at the Billboard Women in Music Awards 2023.

Featured image: TWICE’s Sana attends the Prada Mode Seoul event. Credit: Twitter/Sana