BTS’s V and Jackie Chan took the internet by storm when they appeared in a new ad for SimInvest, an Indonesian investment company. The one-minute commercial begins with V affectionately referring to the legendary Jackie Chan as his “best friend with no limits.” Viewers are treated to scenes of the K-pop idol indulging in the finer things in life, like playing squash and driving a luxury car, before joining the martial arts film legend for dinner. The highlight of the ad is when the two stars share a dance, with V teaching Chan some dance moves and Chan showing V some kung fu moves in return.
The commercial aims to prove that friendships can transcend all kinds of boundaries, including hobbies, generation, favorite sport, favorite food, ethnicity, or distance. This video also symbolizes SimInvest’s commitment to always be a friend to all its users in providing a limitless investing experience.
The campaign’s slogan, “Anywhere, anytime, anyone, experience unlimited experiences with SimInvest,” encourages Indonesians to explore the investment opportunities offered by SimInvest, accessible to anyone with an ID card. This collaboration between V and Jackie Chan aims to inspire more individuals to consider investing as a means to achieve a better financial future. The advertisement has also been featured on OOH screens around Jakarta, including the HI roundabout.
V and Jackie Chan are now #ExperienceLimitlessWithSimInvest
SimInvest execs on the impact of this collaboration
Reflecting on the impact of this collaboration, Ferita Lie, president commissioner of Sinarmas Sekuritas and director of Sinar Multiartha, stated, “Over the last two years, SimInvest has grown very rapidly thanks to the presence of V, who has a loyal fan base among young people. But we can’t stop presenting new things; that’s why we chose Jackie Chan as the second brand ambassador, side by side with V, to represent a more senior group. We are optimistic that Jackie’s figure can be in line with our vision and mission to realize financial inclusion and investment in Indonesia that is more massive and globally competitive.”
Jamial Salim Konpoi, president director of Sinarmas Sekuritas, emphasized that choosing Jackie Chan as a brand ambassador is strategic for enhancing SimInvest’s appeal and building public trust. This partnership reflects the diversity of SimInvest’s clientele. Following the ad’s release, V shared a heartwarming behind-the-scenes video on Instagram, showcasing his natural ability to connect with others, highlighted by his warm interaction with Chan.
@kimsumarie888 Kim Taehyung update his IG story today 03-01-24 with Behind the Scene Clip of Siminvest #Taehyung #JackieChan #Siminvest
V expanded SimInvest’s presence on the global stage
Since naming V as its ambassador last March, SimInvest has seen significant growth and increased global recognition, thanks in part to V’s influence. The idol did everything he could to expand SimInvest’s presence on the global stage. He participated in a series of ad campaigns and activities, including his offline fan meeting held in June of the previous year.
SimInvest plans to unveil more content featuring the dynamic duo in the coming weeks, starting with these videos.
Hello from Jackie Chan
Hello from V
Stay tuned for updates! – K-Pop News Writer
Featured Image: This collaboration wasn’t on fans’ 2024 bingo card, but they loved it nonetheless. Source: YouTube/@army_bts_do8es.