HD Hyundai recently revealed that WJSN‘s Dayoung is the new global ambassador for DEVELON, their construction machinery brand. This is a significant milestone in the industry, because she’s the first female artist to endorse something like this.
In the promotional photos, Dayoung confidently holds an HD Hyundai employee card and a miniature forklift. She confirmed her role as DEVELON’s new ambassador by visiting the HD Hyundai GRC office. She even obtained a license for operating a small excavator as proof that she’s knowledgeable and passionate about construction.
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Dayoung‘s journey to becoming the face of DEVELON became the subject of a YouTube series called Workdol. In the series, she detailed her experience of obtaining an excavator license and working part-time on a farm. Her adept skills in operating an excavator proved that she’s right for her new role as the first female idol ambassador for heavy construction machinery.
Dayoung broadens DEVELON’s appeal
Born Lim Dayoung on May 14, 1999, in Jeju, South Korea, she is affectionately known as Dayomi. Her entertainment career began with her participation in K-Pop Star 1. She has since demonstrated her diverse talents, including dancing, playing the tambourine and triangle, and singing. Dayoung is also known for her nurturing personality, earning her the nickname “mom” of the WJSN dorm.
Dayoung showcased her acting skills in dramas like True Beauty, where she had a memorable cameo. She also appeared in Love Revolution. She’s a proud pet owner who attended prestigious institutions like the School of Performing Arts Seoul (SOPA).
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Dayoung‘s youthful appeal and modern image go perfectly with DEVELON. She embodies a fresh, contemporary vibe that mirrors the brand’s commitment to eco-friendliness and technological advancement. Most of all, by choosing a female K-pop idol as their ambassador, DEVELON is challenging traditional perceptions of the construction equipment industry, typically seen as a male-dominated field. This move signifies the brand’s dedication to inclusivity and broadens its appeal. – K-Pop News Writer
Featured Image: Dayoung clearly loves the brand and its products. She’s perfect for the role! Source: X/@WJSNDAILY.
