Karina has officially been appointed as the new Prada brand ambassador. This means that the aespa leader has marked a significant milestone in her flourishing career.

aespa Leader Karina Named New Prada Brand Ambassador

On August 29, Prada took to social media to share the exciting news, stating, “We are pleased to announce Karina, the South Korean singer and leader of K-pop group aespa, as Prada’s brand ambassador.” The announcement was accompanied by stunning images of Karina that perfectly encapsulate Prada’s distinctive style, drawing admiration from fashion enthusiasts and fans alike.

Expressing her enthusiasm for the new role, Karina shared, “I’ve always loved and frequently shopped at Prada, so I’m excited to be an ambassador. I look forward to sharing many different and positive aspects with Prada in the future, so stay tuned.” Her statement highlights her genuine connection with the brand, making this partnership all the more meaningful.

Karina had already garnered global attention when she attended the “Prada 2024 Fall/Winter Menswear Fashion Show” in Milan earlier this year, where her presence left a lasting impression. As a newly appointed ambassador, she is set to grace the “Prada 2025 Spring/Summer Womenswear Fashion Show” on September 19, further solidifying her influence in the fashion world.

This appointment is particularly significant as it completes aespa’s full representation within the global fashion industry, with all four members now serving as ambassadors for major fashion houses. This achievement underscores aespa’s status as international fashion icons, blending their music and style to captivate audiences worldwide.

In addition to her burgeoning fashion career, Karina remains dedicated to her musical endeavors. She and her fellow aespa members are currently on their 2024 tour “SYNK: PARALLEL LINE,” with upcoming concerts in Sydney on August 30 and 31, and Melbourne on September 2. As Karina continues to make waves both on stage and in the fashion industry, fans can look forward to seeing her influence grow even further in the coming months.