ALL(H)OURS is poised to captivate the K-pop scene with their first comeback, demonstrating remarkable growth and creativity. After overcoming challenges, the group feels confident to reveal their full potential. On July 2nd at Ilji Art Hall in Gangnam, Seoul, ALL(H)OURS unveiled their second mini-album, “WITNESS,” describing it as an album that “witnesses their possibilities.”
The rising K-pop group ALL(H)OURS makes a bold statement with their new album and innovative sound
Since their debut in January, ALL(H)OURS has shown a passion for becoming the next generation’s performance idols. Their debut album “ALL HOURS” showcased their fresh energy, but “WITNESS” highlights their artistic evolution and maturity.
The title track, “SHOCK”, is a bold venture into drift phone, a genre gaining traction in the Electronic Dance Music (EDM) club scene. This track stands out with its captivating cowbell synth lead, merging the unique sound of drift phonk with K-pop, marking a significant milestone in their musical journey.
Initially recognized as the “cousin group of Stray Kids,” ALL(H)OURS benefits from strong industry connections. Eden Entertainment’s CEO Jo Hae-sung, formerly a vice president at JYP Entertainment, managed successful groups such as 2PM, TWICE, Stray Kids, and ITZY. JYP Entertainment invested around 3 billion KRW in Eden Entertainment, and JYP’s producer and singer Park Jin-young sent a congratulatory video for their showcase.
Park Jin-young also provided valuable guidance. Member On shared, “CEO Jo and producer Park Jin-young are longtime friends who supported us immensely during our debut and this comeback. As a live performance-focused group, they taught us how to express ourselves better on stage.”
With Stray Kids’ comeback on the horizon, fans are eager for potential collaborations. On expressed, “It’s an honor to be associated with Stray Kids. We’ve admired them since our debut. A collaborative challenge would be a dream come true.”
The group reflects on their professional journey
ALL(H)OURS’ journey has been surreal. Masami reflected, “Visiting a broadcast station for the first time was incredible. Taking photos at iconic spots like the ‘Music Bank’ stairs made our debut feel real.” On added, “Performing with Taemin of SHINee, my role model, was a highlight. His words, ‘I need to work harder too,’ were inspiring.”
The second album aims to showcase their professional growth. On emphasized, “We want to be recognized for our live performance skills.” Yumin added, “We hope our performances and vocals will capture the public’s attention, proving that only ALL(H)OURS can deliver this unique experience.”
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ALL(H)OURS’ rookie spirit drives their determination to succeed. Jaden stated, “We’ve committed to live performances since our debut, practicing tirelessly. This sets us apart.”
Hyunbin confidently noted, “Our live skills have improved significantly. We’re ready to prove it with this comeback.”
Gunho concluded, “We’ve dedicated ourselves day and night to prepare. Please look forward to our performance.”
