BABYMONSTER made a powerful entrance into the K-pop scene with their debut single “Batter Up” released two days ago. The debut of YG Entertainment’s highly anticipated girl group was also the first since BLACKPINK’s debut in 2016 so it has generated considerable attention and discussion, with fans expressing both excitement and critiques. However, the agency has just confirmed that the new idol group will not be actively promoting their debut single and will not make any music show appearances. Not surprisingly, this raised some concerns about the debut appearing rushed, and the absence of a key member Ahyeon added an element of mystery.

YG Entertainment Confirms BABYMONSTER Will NOT Make Music Show Appearances

Despite the initial buzz surrounding their debut, YG Entertainment surprised fans by announcing that BABYMONSTER currently has no plans to participate in music show appearances.

“There is no fixed schedule for BABYMONSTER’s music broadcast appearances yet,” YG told TV Report.

Music shows play a crucial role in the debut phase of K-pop groups, providing them with a platform to showcase their talents, gain exposure, and connect with a broader audience. The decision not to engage in these performances has sparked curiosity and raised questions about the group’s promotional strategy.

Debuting on the 27th, BABYMONSTER quickly gained popularity, achieving a record for the highest number of views within 24 hours for a debut K-pop group’s music video. With “Batter Up,” the group has secured the number one trending spot on various online channels, amassing over 38.48 million views as of the 29th.

BABYMONSTER’s unique composition as a seven-member multinational group adds to their intrigue, featuring members from Korea, Japan, and Thailand. The absence of Ahyeon during the debut has left fans eager to see the complete group dynamic once she returns.

Fans had been anticipating seeing BABYMONSTER’s performances on music shows to witness their live stage presence and talent. The decision by YG Entertainment not to pursue these appearances raises questions about the company’s strategy and how it aligns with the traditional K-pop debut trajectory.

Despite the unconventional approach, BABYMONSTER’s debut success demonstrates their potential to make a significant impact in the industry. The group’s journey, marked by a distinctive debut and unexpected decisions, has undoubtedly piqued the curiosity of K-pop enthusiasts, leaving them eager to see what BABYMONSTER has in store for the future.