Are we even surprised, BLINKs? K-pop girl group BLACKPINK continues to set new records! 

YG Entertainment announced on Monday, July 17, that BLACKPINK has surpassed 90 million subscribers on their official YouTube channel at 5:36 am KST. 

The group is the first artist to reach this milestone and they achieved the feat within seven years and one month since the YouTube channel was launched in June 2016. 

In July 2020, BLACKPINK became the first non-English language artist to be part of the top five YouTube channels with the most subscribers.  

 

In September 2021, BLACKPINK reached 65.5 million subscribers and became the most subscribed artist on YouTube, surpassing pop stars Justin Bieber, Eminem, Ariana Grande, and Ed Sheeran. “We would like to dedicate this honor to all of our fans around the world who have loved and supported us throughout,” the group said then about the milestone. 

The four-piece act held the record since then. They reached 80 million YouTube subscribers in September 2022 and added another 10 million in less than a year – proving BLACKPINK’s consistent growth in popularity. 

BLACKPINK sets more achievements

Reaching 90 million subscribers on YouTube is the latest addition to BLACKPINK’s growing accolades.

In April, BLACKPINK also set another Guinness World Record for being the most viewed channel on YouTube. As of writing, the group has now surpassed more than a total of 32 billion views of all its videos on their official channel. 

Music videos of “Boombayah,” “Ddu-du Ddu-du,” and “This Love” have more than 1.5 billion views each. But aside from group music videos, BLACKPINK’s official YouTube channel also holds behind-the-scenes videos of the girls’ activities, as well as the solo releases of each member.

Aside from their group and solo music activities, members Jisoo and Jennie have also ventured into acting, with Jisoo working on Snowdrop and Jennie in the recently-concluded The Idol.

BLACKPINK, who made their debut in August 2016, is known for songs “As If It’s Your Last,” “How You Like That,” and “Shut Down.” The group is currently embarking on their “BORN PINK” concert tour. 

The group’s seven-year contract with YG Entertainment is set to expire by August 2023, with member Lisa being rumored to no longer renew with the agency. Stay tuned about BLACKPINK’s contract renewal news here!

Featured image from BLACKPINK’s Twitter