K-pop powerhouse BLACKPINK continues to dominate the global music scene as evident in the number of views in their music video releases. 

YG Entertainment announced on Tuesday, July 2, that the music video for the group’s debut song “Boombayah” has now reached 1.6 billion views on YouTube.

According to The Korea Times, the agency reported that the said milestone was achieved at around 6:50 am on July 2, which is about 6 years and 11 months after the original release of “Boombayah.” 

Initially released in August 2016, “Boombayah” served as one of the two tracks from BLACKPINK’s debut EP SQUARE ONE, alongside the song “Whistle.” 

“Boombayah” served as the third music video of BLACKPINK to surpass 1.6 billion views on YouTube, following “Ddu-du Ddu-du” and “Kill This Love.” As of writing, “Ddu-du Ddu-du” has 2 billion views while “Kill This Love” has 1.8 billion views. 

This marks the latest achievement for the girl group in 2023 alone. 

In April, they set the Guiness World Record (GWR) for the group with the most viewed music channel on YouTube. According to GWR, BLACKPINK has 30, 151,716,121 video views as of April 12, 2023. In March, they also set the record for the most streamed female group on Spotify. 

BLACKPINK is currently embarking on their “BORN PINK” concert tour. 

Aside from their group activities, all four members – Jisoo, Jennie, Rose, and Lisa – also have made their respective solo debuts. Jisoo and Jennie have also ventured into acting, with Jisoo working on Snowdrop and Jennie in the recently-concluded The Idol.

Featured image from BLACKPINK’s Facebook