Brave Entertainment is gearing up to debut a four-member girl group. This marks its first new act since Brave Girls debuted in 2011. Earlier this month, the agency announced that this group will put out an album in the first half of 2024. Brave Brothers will lead the production, supported by Brave Entertainment’s team of producers. This talented team once made K-pop history with Brave Girls’ reverse-run syndrome, setting high expectations for the new girl group they’re putting together.
The “reverse-run syndrome” experienced by Brave Girls refers to the unexpected resurgence in popularity of their 2017 song “Rollin’.” This phenomenon occurred several years after the song’s initial release and dramatically revived the South Korean girl group’s career. The catalyst for this resurgence was a fan-made compilation video that went viral in early 2021. It led to a significant increase in streaming and digital downloads of “Rollin’,” propelling the song to the top of major South Korean music charts. Following the expiration of their contracts, Brave Girls moved to Warner Music Korea, rebranding as BB Girls.
[WHO | Brave Girls] From Nobodies to the Hottest Kpop Stars
About Brave Entertainment
Brave Brothers, the founder of Brave Entertainment, has been instrumental in producing albums for numerous girl groups, including After School, AOA, Brown Eyed Girls, and SISTAR. The hits he produced for various K-pop artists include SISTAR’s debut title track “Push Push.” He also worked on some of the group’s other singles, like “Alone” and “So Cool.” His efforts significantly contributed to the success of the groups he worked with. That cemented his reputation as a top producer in the industry. Thanks to him, Brave Entertainment became known for high-quality content that played a pivotal role in shaping K-pop trends.
As Brave Entertainment prepares to unveil its new girl group, the K-pop community eagerly awaits the arrival of fresh talent and innovative music. More details about the group will be revealed in the coming days.– K-Pop News Writer
Featured Image: Are you excited for this new girl group? Sources: X/@bg_hynn and YouTube Music/Brave Entertainment.
