ARMYs all over the world spazzed over V of BTS in his latest photoshoot! 

French luxury jewelry brand Cartier announced on Wednesday, July 19, that V, or Kim Tae-hyung in real life, is the newest addition to their roster of A-list ambassadors. The pop superstar is the brand’s face of their Panthére De Cartier campaign.

Sporting light brown hair, the K-pop idol donned a striking red suit as he flaunted pieces from the brand’s collection – a gold ring and a necklace with a pendant that resembles a panther.

Arnaud Carrez, the International Senior Vice President of Cartier and Chief Marketing Officer said in a press release that they chose V because of his “powerful aura” and that he can naturally “express a panther’s charm and aura.” “[He] will showcase a style of his own as well as his grace,” he added.

V joins a star-studded list of ambassadors for Cartier, including GOT7’s Jackson Wang, BLACKPINK’s Jisoo, Rami Malek, Gong Li, and Elle Fanning. 

Aside from Cartier, though, V is also a brand ambassador for French luxury fashion brand Celine, while BTS also serve as faces of Louis Vuitton. Other BTS members have also sealed partnerships with various luxury brands – RM with Bottega Veneta, Suga with Valentino, Jimin with Tiffany & Co., and Jungkook with Calvin Klein. 

BTS announced in June 2022 that they’re taking a break to focus on solo releases while other members enlist in the military. The group marked their 10th anniversary in June and released the digital single “Take Two” and the memoir “Beyond the Story: 10-Year Record of BTS.”

Meanwhile, as a solo artist, V has released songs “Stigma,” “Singularity,” and “Inner Child.” He also ventured into acting in the 2016 series Hwarang, and starred in the variety show Youn’s Kitchen.

Featured image: Cartier’s Twitter