The WE BRIDGE convention and music festival, set to light up Las Vegas from April 26 to April 28, recently made an unexpected announcement that thrilled fans to no end. Following the reveal of ten artists slated to perform at the festival, WE BRIDGE has added a special treat: a rare live performance by R&B wunderkind DEAN. This marks his long-awaited return to the US concert scene. His last performance on American soil was during his CONFIDENTIAL Tour, making this year’s festival his first stateside appearance since 2019. 

DEAN will join an impressive lineup of performers. This includes ALL(H)OURS, AMPERS&ONE, CRAVITY, Dynamic Duo, Hwasa, Jessi, KARD, KISS OF LIFE, NMIXX, and TEAM BEBE. All are set to perform at the Michelob ULTRA Arena and engage with fans through different activities. The convention and music festival are designed to celebrate Asian pop culture. Building on the success of the last edition, which featured acts like ENHYPEN and MONSTA X, WE BRIDGE teases even more surprises for attendees this year.

DEAN made a splash

In other news, DEAN made a comeback on November 18 with “Die for You.” This release ended his hiatus of over four years since his last single, “Howlin 404,” in May 2019. “Die for You” is an alternative R&B track for which he wrote the lyrics, composed the music, and arranged the entire piece. The song finds DEAN singing passionately about a lost love. “Could you tell me once again, again? / It’s raining like the day I held you close / Could you kill me once again, again? / Cuz I know, I know I’ll be loving you / I’m still loving you, baby you know I’d die for you.”

In the fast-paced music scene, artists who take long breaks between drops may struggle to make a comeback. This is due to the constant arrival of fresh faces and rapid shifts in musical trends. But DEAN made a splash despite his long time away from the scene. “Die for You” went to No. 3 on the Melon Top 100 and snagged the No. 1 spot on Apple Music, Genie and Bugs. Its official music video also topped YouTube Music’s Popular Rising Music Videos’ on November 25.

DEAN – DIE 4 YOU

Universal Music commented on his success. “It’s surprising that DEAN naturally claimed high rankings on the charts without any official activities. It’s thanks to the fans who waited for DEAN’s music for a long time.”

As DEAN prepares to take the stage at WE BRIDGE, those same are hoping he’ll be more active in the music scene from now on. – K-Pop News Writer

Featured Image: DEAN is finally returning to the US after five years. Source: Instagram/@deantrbl.