Cube Entertainment is gearing up to launch its latest boy group, NOWADAYS. 

In anticipation of the group’s official debut, Cube Entertainment launched a full-scale promotional campaign that smartly leverages Seoul’s urban landscape. They put up posters bearing QR codes all over bustling areas like Gangnam, Hongdae, Seongsu-dong, and Yeonnam-dong, inviting the curious to get to know the new group.

If you scan one of these QR codes, you’ll be treated to a video introducing the group. It captures the viewer’s attention with phrases that use a variety of adjectives. These include “curious,” “different,” “dreamy,” “fine,” “lovely,” “mysterious,” and “youthful.” The group’s name, NOWADAYS, also appears on screen.

It’s quite interesting to note that Cube left an empty space between “NOW” and “A DAYS” in this introduction video, hinting that fans can fill it in using other adjectives. This space symbolizes dreams, possibilities, or what could be. It could also represent the group’s potential for growth and success, raising expectations for their impact on the K-pop scene.

Can NOWADAYS be a source of growth for Cube?

NOWADAYS is Cube Entertainment’s first boy group in eight years since PENTAGON. The buzz around this group has been building for a while now. Occasional sightings and discussions about the members are circulating on X (formerly Twitter). The inclusion of trainee Kim Hyeon-bin, known for his participation in Mnet’s survival show Produce X 101 in 2019, has particularly heightened expectations for the group’s arrival. NOWADAYS will reportedly have five members. But as of this writing, not much is known about the other boys who will join Hyeon-bin.

As NOWADAYS prepares to debut, all eyes are on them to see if this new group can become a fresh source of growth for the agency. Cube Entertainment’s financial performance has been strong lately. Its consolidated revenue for the third quarter of last year reached 39.1 billion KRW, while its operating profits stand at 3.4 billion KRW. This success was largely driven by (G)I-DLE’s three consecutive hits, boosting performance across albums, music sources, and advertising in the entertainment sector.

With the excitement surrounding NOWADAYS, many are wondering whether they can reach the level of (G)I-DLE. As the debut approaches, fans and industry watchers alike are eager to see how NOWADAYS will do in the competitive world of K-pop.– K-Pop News Writer

Featured Image: Here’s a closer look at one of the posters. Source: X/@NOWADAYS_UPDATE.