On December 21, G-Dragon of BIGBANG decided against renewing his contract with YG Entertainment, surprising fans and the industry alike. Reports from Sports Seoul shed light on the events leading up to this decision, revealing a crucial mistake on YG Entertainment’s part.
Why Did G-Dragon Decide Against Renewing His Contract with YG Entertainment?
As YG Entertainment engaged in contract renewal negotiations with BLACKPINK members, they were also in talks with G-Dragon regarding his future with the company. Negotiations were reportedly progressing, and there were indications of the BIGBANG leader renewing his contract. However, the situation took an unexpected turn.
Amid the negotiations, G-Dragon became the subject of drug abuse allegations, leading to an investigation. YG Entertainment responded by stating they couldn’t publicly comment on the matter as the artist was not currently signed with the label. This approach, characterized by YG’s tendency to provide limited statements, proved to be a misstep.
"G-DRAGON COMEBACK"
I think this time, it's finally happening. Why? 'Coz they're not a company known for delaying tactics or false promises#GDRAGON #빅뱅 #지드래곤 pic.twitter.com/soM7l5HOXG
— deechoi🥀 (@_you_like_TOP) December 21, 2023
Facing the allegations, G-Dragon found support from Choi Yong Ki, CEO of Galaxy Corporation and a close friend. Choi offered legal advice, becoming a crucial ally during a challenging time. While reports suggested that G-Dragon might sign with Galaxy Corporation instead, YG Entertainment’s founder, Yang Hyun Suk, reportedly tried to dissuade him. However, the attempt failed, and G-Dragon ultimately decided to move forward with Galaxy Corporation.
Clearing all charges without support from YG Entertainment, G-Dragon, reportedly influenced by Sports Seoul’s article, chose to embark on a new chapter with Galaxy Corporation. The incident highlights the complex dynamics between artists and entertainment companies, emphasizing the significance of support and strategic communication during challenging moments. G-Dragon’s decision to align with Galaxy Corporation showcases the role of personal connections and supportive environments in an artist’s career trajectory.
It's official, G-Dragon establishes 𝗝𝘂𝘀𝗣𝗲𝗮𝗰𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻. And donate 300 million won ($231K) to fight drugs. The foundation's slogan is '𝑳𝒆𝒕'𝒔 𝒑𝒓𝒐𝒕𝒆𝒄𝒕 𝒑𝒆𝒂𝒄𝒆 & 𝒋𝒖𝒔𝒕𝒊𝒄𝒆 𝒐𝒇 𝒍𝒐𝒗𝒆 / 𝒍𝒐𝒗𝒆 𝒐𝒇 𝒋𝒖𝒔𝒕𝒊𝒄𝒆'. pic.twitter.com/2KFo7qTN9L
— KLIFE (@8KLIFE) December 25, 2023
G-Dragon’s first move after signing with Galaxy Corporation is launching a foundation that will fight against drug abuse. He is also set for a comeback in 2024.