Jennie of girl group BLACKPINK is welcoming the new year with her own label!

On December 24, the K-Pop superstar surprised her fans with the announcement that she is launching her own label Odd Atelier or OA for her solo activities.

“Hi, This is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received,” the singer said. “I’m also excited about what’s to come, as I start my own journey in 2024 with a company that I have established called OA,” she added.


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A post shared by J (@jennierubyjane)


Alongside photos of herself in black-and-white, Jennie asked for the fans’ support in her journey. “Please show lots of love for my new start with OA and of course, BLACKPINK. Thank you,” the singer wrote as she ended her post.

Meanwhile, the company’s mission was also briefly explained through OA’s official Instagram account. 

OA is a space that aims to create new things that attract attention in a different way from what is usual or expected,” the caption read. mMoreover, it was also mentioned that the label was founded by Jennie in November 2023.

Interestingly, Odd Atelier’s Instagram account has now gained over 1.3 Million followers since the announcement.



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A post shared by OA (@oddatelier)


From releasing solo music to making her acting debut in The Idol, Jennie proved to her supporters that she can excel alone in multiple fields, making fans more excited for her solo works under OA.

Further details about Jennie’s plans for the new venture will be unveiled in the future.

Jennie still in BLACKPINK’s area

Although the “Solo” singer will handle her solo activities with OA, Jennie will still participate in BLACKPINK’s group activities under YG Entertainment. As YG announced in early December, all four members have signed an exclusive contract with the agency, assuring that the quartet will continue performing together.

Since their debut in 2016, BLACKPINK established themselves as one of the biggest and most successful girl groups in the world. In 2023 alone, the “Pink Venomhitmakers managed to take home multiple awards from Billboard and Guinness World Records, among many others.

In addition, the four-piece act also released their first ever virtual concert BLACKPINK: A VR Encore last December 26 to celebrate the holidays.

However, BLACKPINK is currently inactive as Jisoo, Rose, and Lisa are still negotiating individual contracts with YG Entertainment

Featured image: Jennie establishes label OA. Credit: Instagram/Jennie