The world of high fashion witnessed a significant moment on September 5 when ATEEZ’s Hongjoong was named the latest member of Balmain’s “Army.” This announcement by the French luxury fashion house was accompanied by a series of captivating photos showcasing Hongjoong in their Fall/Winter 2023 collection. These photos exude elegance and charm, and are a testament to Hongjoong‘s rising stature in the fashion world.
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Balmain’s approach to brand representation is different and resonates with its ethos. Rather than using the conventional term “ambassador,” they created a community known as the “Balmain Army.” This community comprises people who embody the brand’s spirit. The ATEEZ leader’s induction into this elite group solidifies his position in the fashion world and highlights Balmain’s recognition of his influence and unique style.
Hongjoong has long been vocal about his passion for fashion. From a young age, he exhibited a knack for reforming clothes. (In Korea, “reforming clothes” refers to the act of “repairing old clothes so they’ll look new” or “repurposing old clothes, turning them into items like new bags or slippers.”) He once mentioned that he used to play in his mother’s clothing store as a kid. The time he spent doing that ignited a flame that has grown brighter with time. Today, Hongjoong is known for using fashion to express himself. But his love for it goes beyond dressing up; he wants to launch a gender-neutral, inclusive fashion line in the future.
When Hongjoong met Rousteing
Balmain has been a significant influence in Hongjoong‘s fashion journey. Throughout his career as a K-pop idol, he has consistently worn the fashion house’s pieces for various events and performances. ATINYs (ATEEZ’s fans) are aware of his admiration for the fashion house and its creative director, Olivier Rousteing. This was highlighted when Hongjoong revealed that Rousteing personally invited him to attend a Balmain event in Paris. When they finally met face to face, Hongjoong learned that he inspired Rousteing to work on new collections. That made him insanely happy.
ATEEZ(에이티즈) – HONGJOONG’s Balmain Presentation Behind
The relationship between Hongjoong and Balmain has been blossoming for a while, and ATINYs have eagerly anticipated a formal collaboration. Their wishes came true with this announcement, leading to an outpouring of support from ATINYs worldwide. Platforms like Reddit and Twitter are buzzing with congratulatory messages, discussions, and expressions of pride for the ATEEZ leader.
Hongjoong‘s induction into the Balmain Army is a significant milestone in his fashion journey. As he continues to inspire and draw inspiration, fans eagerly anticipate what he and Balmain will do next. – K-Pop News Writer
Featured Image: This announcement is a dream come true for Hongjoong, who has loved the fashion house for a while. Source: Instagram/@balmain.
