The home furniture brand iloom recently launched the campaign “Where Life Becomes Creation” with BTS‘s RM. iloom chose RM because his intellectual curiosity and emotional depth align with the brand’s values. The campaign includes photos and videos of him, along with new products and promotions.
An iloom representative said, “Through the photoshoot, known for his creative sensibility, we wanted to showcase iloom’s honest attitude towards furniture and our thoughtful contemplation. We hope that the value of creation will be added to the daily lives of consumers using iloom furniture, inspired by RM‘s free-thinking and honest expression.”
The video showcases iloom’s genuine approach to furniture-making, reflecting RM‘s own artistic methods. It focuses on iloom’s careful attention to detail and its consideration for the people who use their furniture. This is depicted by scenes of RM at a desk, writing and deep in thought. He fits the campaign’s theme perfectly. He’s always deep in thought and in search of inspiration, indicating that his entire life revolves around creating.
[일룸] 생활이 창작이 되는 곳 – iloom x BTS RM (FULL ver.)
Why RM is perfect for iloom
RM draws inspiration from many things, including art, books, and pop culture. He also enjoys caring for bonsai trees. Such activities aren’t just hobbies to RM. They help BTS’s leader see the world in new ways, keep him grounded, and spark his creativity. For instance, his exposure to art influenced his approach to making music.
In a previous interview, he explained how his creative process has changed. “I used to be attuned to speech and focus on language and auditory textures, but now I can look at my thoughts from many different angles. That’s why I spend more time studying art now. I’m waiting for the day that it all comes to the surface, like when you paint the base on a canvas over and over so the colors pop. People who create music develop a way of seeing the world through their personal experience and their creative process. Painters naturally exhibit their art over a very long period of time. I think it gave me an eye for looking at the world in one long, continuous stroke. So now it’s a little challenging for me to write lyrics these days. I’ve become more cautious,” RM said.
When he says he’s become more cautious, that means he takes time to really think about what he’s working on. This mindset fits his status as the face of iloom’s new campaign. Speaking of the brand, the campaign video features the “Roy Mute Edition,” a variant of the “Roy” series, which iloom just released. – K-Pop News Writer
Featured Image: RM’s introspective nature is perfect for the brand. Source: Instagram/@iloom_official.
