Gather up, Uaenas as IU‘s new track will be out soon! On Friday, January 19, the singer-actress announced that she will be releasing her pre-single track “Love Wins All.
Notably, V or Kim Tae Hyung of the popular boy group BTS will be making an appearance on the track’s music video. In the first released poster for the song, the two are seen sitting across a dining table with IU taking a photo of V. Moreover, the poster’s concept also appeared to be vintage.
IU 'Love wins all' Main Poster
IU Pre-Release Single 'Love wins all'
➫ 2024.01.24 6PM (KST)#아이유 #IU#Love_wins_all pic.twitter.com/ldc3rkyBAB— 아이유(IU) (@_IUofficial) January 19, 2024
Aside from the teaser, the agency also released the still cuts, track sampler, and the MV leaflet of the song. In these promotional materials, dramatic snippets of IU and V were shown.
As per the teaser, the two singers will be playing the roles of survivors in a post-apocalyptic world in the song’s music video.
Shortly after the first teaser dropped, fans of both IU and V expressed their excitement for the release. Aside from seeing the team up of two huge stars, many are also intrigued by the theme of the song.
IU 'Love wins all' MV Leaflet
IU Pre-Release Single 'Love wins all'
➫ 2024.01.24 6PM (KST)#아이유 #IU#Love_wins_all pic.twitter.com/3aNyWL2XXH— 아이유(IU) (@_IUofficial) January 19, 2024
‘Love Wins All’ faces backlash prior to its release
Although highly-anticipated, “Love Wins All” has already made headlines even before making its official release. However, some of these were for negative remarks.
Initially called “Love Wins,” several K-pop fans expressed their conflicting opinions about the title. For those who don’t know, the slogan is widely used by the LGBTQ community as a way to celebrate same-sex couples. Several online users have pointed out that it is inappropriate for the singer-actress to use the slogan associated with the said community.
After receiving backlash, EDAM Entertainment announced changes for the upcoming track. Instead of its original title, IU’s upcoming song will now be called “Love Wins All.” The agency explained that changes were made to show respect and support everyone who loves in various ways.
[NOTICE]
아이유 선공개 곡 제목 변경 관련 안내
Notice about changing the title of IU's pre-release song#아이유 #IU#Love_wins_all pic.twitter.com/KRHpUPARjg— 아이유(IU) (@_IUofficial) January 19, 2024
“We accept the opinions of those who express concerns that precious messages might be blurred due to the title,” EDAM Entertainment said. “We deeply hope that the original message of the song is delivered without leaving any scars on anyone, as every love wins all in the world with no hatred,” they added.
“Love Wins All” will be officially out on music platforms on January 24. After this, IU will kick off her H.E.R. world concert tour in Seoul starting in March. The singer, whose real name is Lee Ji Eun, is known for songs “eight,” “blueming,” and “Good Day,” among others.
【2024 IU H.E.R. World Tour Concert】
SEOUL ➫ 2024.03.02-03 / 2024.03.09-10
YOKOHAMA ➫ 2024.03.23-24
TAIPEI ➫ 2024.04.06-07
SINGAPORE ➫ 2024.04.20-21
JAKARTA ➫ 2024.04.27-28
HONG KONG ➫ 2024.05.25-26
MANILA➫ 2024.06.01
KUALA LUMPUR ➫ 2024.06.08-09
LONDON ➫ 2024.06.21… pic.twitter.com/qVO1KCq1Ox— 아이유(IU) (@_IUofficial) January 16, 2024
Featured image: IU releases teaser for her single ‘Love Wins All.’ Credit: Twitter/IU