IVE is back with an exciting new collaboration! This time, the girl group is participating in the 2024 Pepsi campaign for their latest release!
IVE Kicks Off 2024 Pepsi Campaign with ‘SUMMER FESTA’ MV
On June 28 at 6 p.m. KST, IVE unveiled their single “SUMMER FESTA” as part of the 2024 Pepsi Campaign, along with a vibrant music video that perfectly captures the essence of the season.
“SUMMER FESTA” is a refreshing disco-pop track that features funky guitar riffs and a groovy bassline, making it an ideal anthem for the summer months. The song exudes a lively and upbeat vibe, designed to get listeners dancing and celebrating the joy of the season.
Lyrically, “SUMMER FESTA” underscores IVE’s core themes of confidence, self-assurance, and independence in love. The track encourages listeners to act honestly and follow their hearts, with empowering lines such as “Act honestly, follow your heart,” “Every moment is a delightful challenge,” and “I’ll seize the opportunities with my own hands.” These lyrics resonate with the group’s identity, portraying a message of embracing one’s true self and taking control of one’s destiny.
Summer Fun with IVE and Pepsi
The music video for “SUMMER FESTA” complements the song’s energetic and positive message. It showcases the members of IVE in a series of colorful and dynamic settings, embodying the spirit of summer festivals. The visuals are filled with bright, bold colors and playful choreography, capturing the carefree and joyful atmosphere that the song aims to convey. Each member of IVE shines in the video, displaying their charisma and charm while promoting a message of unity and fun.
This collaboration with Pepsi highlights IVE’s growing influence and appeal, as they continue to captivate audiences with their music and powerful messages. The release of “SUMMER FESTA” not only adds another hit to IVE’s discography but also enhances their presence in the global music scene.
Fans of IVE and new listeners alike are sure to enjoy “SUMMER FESTA,” with its infectious melody and uplifting lyrics providing the perfect soundtrack for the summer. This partnership with Pepsi further solidifies IVE’s position as a leading force in the K-pop industry, and their latest single is poised to become a seasonal favorite.
