BTS member and Dior global ambassador Jimin is set to dazzle as the face of Dior Men’s Spring 2024 campaign. This is a significant milestone for the South Korean superstar, as it’s his first campaign since he became the global ambassador for the French luxury brand last January. Soon after the big reveal, Jimin graced the cover of L’Officiel Hommes Malaysia, where the interviewer likened his ambassadorship to an invite to the White House.
Jimin responded by thanking the brand for the opportunity. “I feel very grateful and blessed to have become an ambassador for a prestigious global brand. I hope I can take this opportunity to learn more about fashion and contribute something to Dior,” he said at the time.
Last September, Jimin appeared at the Lady Dior Celebration Exhibition in Seoul. He turned heads in a beige, knee-length trench coat, a crisp white full-sleeve shirt, and grey trousers. Finally, a cool silver statement necklace added a sparkly touch to his ensemble. His regal bearing prompted the fans to call him a Disney prince.
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Dior Men’s Spring 2024 campaign
Alasdair McLellan photographed the Spring 2024 campaign. Some of the photos are striking black-and-white shots in which Jimin wears preppy sweaters, streamlined suits, and zippered shirts. Other images, in color, capture him posing in a lush forest. In those photos, he donned one of two fits: a light blue twisted turtleneck sweater paired with a backpack in the house’s iconic motif, or a navy suit adorned with brooches evoking ceremonial insignia with Dior emblems.
Dior Men’s artistic director, Kim Jones, recalled his early interactions with the BTS member. “I’ve seen the rise and rise of [Jimin]. He has an amazing style and character; that’s why I wanted to have him for the campaign.” Jones’ admiration for Jimin and his style isn’t isolated. BTS‘ working relationship with Dior goes back to 2019 when Jones designed stage outfits for their Love Yourself: Speak Yourself world tour.
The much-anticipated Dior Men ad campaign featuring Jimin will debut in print this Tuesday. Ronnie Cooke Newhouse art-directed the campaign, Ellie Grace Cumming styled it, Dior’s creative and image director Peter Philips handled the makeup, and Benjamin Muller did the hair. – K-Pop News Writer
Featured Image: Jimin has always worn pieces from Dior, which makes him the perfect person to lead its new campaign. Source: Instagram/@voguehongkong.
