Another good news for MOAs: fashion luxury brand Dior tapped K-pop boy group TOMORROW X TOGETHER (TXT) to be their newest global ambassador!
The brand announced the news on Thursday, August 10. It revealed that Dior’s artistic director Kim Jones designed the group’s customized outfits for the Lollapalooza music festival.
Dior is pleased to announce global icons @TXT_BigHit as new Dior ambassadors. Pictured here, band members, #SOOBIN, #YEONJUN, #BEOMGYU, #TAEHYUN, and #HUENINGKAI sport custom stage looks dreamed up by Kim Jones for their show at the @Lollapalooza music festival in Chicago. pic.twitter.com/zsxBSiArNT
— Dior (@Dior) August 10, 2023
Over the weekend of August 5, TXT history as the first K-pop group to headline the major US festival. Aside from their 20-song performance, MOAs were also in awe of the members’ styling for the show.
In an exclusive by Women’s Wear Daily, Jones shared that TXT’s outfits drew inspiration from his utilitarian and sci-fi-inspired pre-fall 2023 collection.
“Tomorrow X Together are the perfect ambassadors for Dior,” he was quoted as saying. “They have a great attitude and style and they look great in their custom stage outfits.”
Meanwhile, Leader Soobin said that it’s an “honor” for the group to wear Dior in Lollapalooza, which he described as “one of the most significant performances of [their] career.”
Additionally, all TXT members also expressed their own eagerness and excitement in more collaboration with the brand.
“I’m thrilled to become an ambassador of Dior and represent a brand that I am personally fond of,” Yeonjun said.
Taehyun added: “Collaborating with a major fashion house like Dior for a music festival as big as Lollapalooza was truly amazing.
K-pop stars making waves in fashion industry
With this announcement, TXT has officially become the first K-pop group that Dior tapped to be their global ambassador.
They joined a number of other K-pop stars signed to the fashion house. BTS’ Jimin, BLACKPINK’s Jisoo, EXO’s Sehun, ASTRO’s Cha Eun Woo, and NewJeans’ Haerin are also Dior ambassadors.
Aside from these K-pop acts, there’s also several international stars under Dior. Robert Pattinson, Anya Taylor-Joy, Caleb McLaughlin, and Elizabeth Debicki are among the faces of the brand.
Recently, numerous K-pop idols have been tapped as global ambassadors for luxurious fashion brands. We have BTS’ V for Cartier, SEVENTEEN’s Vernon for Kenzo, and TWICE’s Dahyun for Michael Kors. Additionally, STRAY KIDS’ Hyunjin signed with Versace and (G)I-DLE’s Miyeon for Jimmy Choo.
Meanwhile, TXT is currently embarking on their ACT: SWEET MIRAGE world tour. They also recently collaborated with American band Jonas Brothers for the track “Do It Like That” and released their Disney+ documentary Our Lost Summer.
Composed of Soobin, Yeonjun, Beomgyu, Taehyun, and Huening Kai, TXT is known for songs “Good Boy Gone Bad,” “Crown,” “Blue Hour,” and “Anti-Romantic.”
Featured image: TXT poses with their customized Dior fits for Lollapalooza festival. Credit: Twitter/DIOR
