Once again, the ladies of LE SSERAFIM captivated audiences with their lively, refreshing charms in a summer edition CF for the popular vitamin beverage ‘Vita 500 Zero.’ This comes after the K-pop girl group was tapped to be endorsement models for ‘Vita 500 Aero’ last March, a collaboration that saw them engage in various promotional activities with the brand.

One of the highlights of their collaboration was the release of a “Vita 500 Zero LE SSERAFIM Pop Art” limited edition line. This line emphasizes the girls’ vibrant energy and their influence in the pop culture scene. It’s proof of their growing popularity and the positive impact the group continues to have on their fans, collectively known as FEARNOT.

In the summer edition CF, the girl group brings a playful and energetic vibe that perfectly matches the season’s spirit. The commercial features playful outdoor references like a game of ‘Red Light, Green Light’ (‘The Mugunghwa Has Bloomed’ in Korean). It’s a popular children’s game often played in different countries, with variations in name and rules. The game involves one player acting as the “stoplight” and the rest trying to touch or pass the stoplight.

In the context of LE SSERAFIM’s CF for ‘Vita 500 Zero,’ the choice of ‘Red Light, Green Light’ as a theme is entertaining and symbolic. Like the game itself, it represents the stop-and-go nature of life. It serves as a reminder to take a break, refresh, and recharge—just like what ‘Vita 500 Zero’ aims to provide its consumers.

By filming the CF, LE SSERAFIM isn’t only promoting the beverage, but they’re also enhancing their image as a group that embodies youthful energy and positivity. Their personalities shone through in the CF, making it engaging and relatable to a broad audience. It perfectly encapsulates the spirit of summer and the revitalizing effect of ‘Vita 500 Zero.’ It’s a delightful blend of entertainment and promotion that leaves a lasting impression.

As LE SSERAFIM continues to make waves in the K-pop scene, FEARNOT can look forward to more exciting collaborations and promotions in the future. Their charms are sure to bring more color and excitement to the advertising world and beyond.

-Kpop News Writer

Featured Image: A 30-second version of LE SSERAFIM’s full CF was uploaded to YouTube. Source: YouTube/Kwangdong’s official YouTube channel.